Thursday, June 2nd, 2016

BEIJING, CHINA and PRINCETON, NJ --(Marketwired - Jun 2, 2016) - China Assist, a licensed provider of Assist America, Inc., is pleased to welcome Sophia Hui-Fang Chien as General Manager, effective immediately. 

Ms. Chien brings a broad knowledge and experience in many areas, such as direct marketing, brand positioning, lead generation, account relationship management and customer service in the insurance and healthcare industries. Significantly, Ms. Chien has held senior marketing and business development positions at both ACE International and Cigna International in China and Taiwan. Most recently, she held the position of Head, New Channel Business at ChainMed Investment Consulting, a Beijing based international consulting firm in the pharmaceutical and healthcare industry, where she led the effort to build the company's new channel of on-line sales and distribution of health care products. Previously, Ms. Chien held senior marketing and partner relationship management positions at ACE and Cigna over a period of more than 12 years.

"Sophia Chien possesses the leadership abilities necessary to ensure China Assist further develops in the global emergency assistance arena," says Steven Novkov, Assist America's chief representative in Asia. "She has impressive expertise in executing on development plans for building strong business networks and serving China Assist's vast customer base across the Greater China region. We are extremely pleased to have Sophia join our organization."

Ms. Chien holds both a Bachelor and a Master of Science from Indiana State University, U.S.A.

Founded in 1990, Assist America, Inc. provides global emergency assistance services in partnership with various benefit plans. The company, headquartered in Princeton, New Jersey, serves more than 30 million members and over 300,000 enterprises through programs from the world's most prominent group benefit providers. For more information about Assist America, visit

Kristin Coyle
Director, Marketing Communications
Tel: 609-921-0868 x229
Email: [email protected]


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Sophia Hui-Fang Chien Joins China Assist General Manager


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