Retail in China has enjoyed double digit growth for over a decade as the country enjoys positive economic growth, rising disposable incomes and growing incomes. The global recession slowed growth but as the middle classes expand, retailers have spread to second and third tier cities, and online shopping takes off, spending will increase as more consumers have greater access and inclination to spend. As the younger population matures and takes on higher paid employment than their parents' generation, spending and volumes will continue to increase.
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Despite the sluggish economic situation, the retail sector registers a significant growth
A rising middle class with increased disposable income and altering lifestyles are driving retail demand
Retailer's expansion plans in tier lll and tier lV cities will drive further growth
A changing shopping mode from functional, deal driven to emotional, status driven, is creating new opportunities for both value for money and premium products
Online platform will be a key channel for retailing over the next five years
China continues to be the second the largest Duty Free market in 2020
A strong affinity towards brands and increasing fashion consciousness will result in more spending on clothing and footwear
The food and grocery segment will continue to be dominated by local players
"Retailing in China- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Chinese retail environment. In addition, it analyzes the key consumer trends influencing the Chinese retail industry:
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This report offers:
In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
Gain comprehensive knowledge on 26 products across 12 product sectors in the Chinese retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour
Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
Analysis of key international and domestic players operating in the Chinese retail market - including store counts and revenues that give you a competitive edge - and identify opportunities to improve your market share
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Table of Contents
2 Executive Summary and Outlook
3 Market Context
4 Chinese Shoppers
5 Doing business in China
6 Internet and technology
7 Retail Topline
8 Retail - Product Sectors
List of Tables
List of Figures
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