Wednesday, June 1st, 2016

About the Mayonnaise Market 

Salad dressing includes condiments such as sauces, cream, nuts, and cheese to enhance the taste andtexture of salads. Mayonnaise is a thick creamy sauce made from egg yolk, oil, vinegar, and lemon juice. It is used as a spread in sandwiches and as a salad dressing. 
The consumption volume of sauces and dressings has been on the rise over the recent years with the increased trend of at-home cooking and growing interest in different cuisines. The availability of small and convenient packs has also increased the consumption volume of sauces and dressings globally. 

Technavio’s analysts forecast the global mayonnaise market to grow at a CAGR of 4.5% during the period 2016-2020. 

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Covered in this report 
The report covers the present scenario and the growth prospects of the global mayonnaise market for 2016-2020. To calculate the market size, the report considers the revenue generated from sale of the following product categories: 
• Retail 
• Foodservice 

The market is divided into the following segments based on geography: 
• Americas 
• Europe 
• MEA 

Technavio's report, Global Mayonnaise Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

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Key vendors 
• Dr. Oetker 
• Kraft Heinz 
• McCormick & Company 
• Unilever 

Other prominent vendors 
• American Garden 
• Cibona 
• Del Monte 
• Duke’s 
• Kenko Mayonnaise 
• Ken's Foods 
• Mrs. Bector's Cremica 
• Oasis Foods 
• Remia 
• Scandic Food India 
• Stokes Sauces 
• Tina 

Market driver 
• Rising use in multiple dishes 
• For a full, detailed list, view our report 

Market challenge 
• Rising share of home-made mayonnaise 
• For a full, detailed list, view our report 

Market trend 
• Increasing plant-based mayonnaise 
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors? 

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Table of content

PART 01: Executive summary 
• Highlights 
PART 02: Scope of the report 
• Market overview 
• Top-vendor offerings 
PART 03: Market research methodology 
• Research methodology 
• Economic indicators 
PART 04: Introduction 
• Key market highlights 
PART 05: Market landscape 
• Market overview 
• Global sauces, dressings, and condiments market 
• Global mayonnaise market 
• Five forces analysis 
PART 06: Market segmentation by product 
• Global unflavored mayonnaise market 
• Global flavored mayonnaise market 
PART 07: Geographical segmentation 
• Market overview 
• Americas 
• Europe 
• MEA 
PART 08: Segmentation by distribution channel 
PART 09: Key leading countries 
PART 10: Market drivers 

• Rising use in multiple dishes 
• Demand for convenient foods 
• Growing demand from foodservice industry 
PART 11: Impact of drivers 
PART 12: Market challenges 

• Rising share of homemade mayonnaise 
• Competition from other spreads and condiments 
• Intense competition among players 
• Rising prices of ingredients 
PART 13: Impact of drivers and challenges 
PART 14: Market trends 

• Rising share of plant-based mayonnaise 
• Promotion initiatives 
• Demand for convenient packaging and recipe ideas 
• Inclination toward low-fat and healthier varieties 
PART 15: Vendor landscape 
• Competitive landscape 
• Dr. Oetker 
• Kraft Heinz 
• McCormick 
• Unilever 
• Other prominent vendors 
PART 16: Appendix 
• List of abbreviations 

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