BANGKOK - After VGI Global Media Public Company Limited, or VGI's decision to increase its equity stake in Master Ad Public Company Limited, or MACO (SET:MACO) to 37.42%, MACO has changed its management structure, appointing Suparanan Tanviruch to the CEO position to achieve synergy and facilitate the implementation of the strategic move to create a nationwide media integrated platform.
The board of MACO resolved on 31 May 2016 to appoint Mrs Suparanan Tanviruch, chief financial officer of VGI to the chief executive officer (CEO) position, following VGI's decision to increase its shareholding percentage in MACO from 24.96% to 37.42% and offer to buy all remaining shares from public between 3 June and 8 July 2016.
The management change is aimed at pursuing synergies by combining the strengths of MACO and VGI to enhance their overall competitiveness, facilitate the implementation of MACO's plan to expand its advertising media business nationwide especially in the upcountry and enable them and Rabbit to jointly offer multimedia solutions for online platforms as powerful tools for raising brand awareness among consumers in the future.
Possessing more than 20 years of experience in the communication and media industry and known for her great expertise in advertising media planning and management as well as her strategic thinking, broad vision and commitment to achieving corporate goals, Mrs Suparanan Tanviruch will strengthen MACO's partnership with VGI in their joint efforts to create nationwide media integrated platform and increase their ability to respond to customers' needs and their shares in the media market.
Currently, MACO is a provider of integrated OHM advertising media solutions, offering 1,349 display units, 398 of which are billboards along highways throughout Thailand and mid-sized units at major intersections and on buildings in the provincial areas, 265 of which are lightboxes at Jiffy shops/PTT petrol stations, 555 of which are street furniture items on the pillars supporting the BTS skytrain tracks and elevated road bridges in Bangkok and 131 of which are transit media (124 at toll booths of Expressway Authority of Thailand and seven at New Mo Chit Bus Terminal).
About Master Ad PCL
Master Ad Public Company Limited (SET:MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We place emphasis on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect with their audiences and impress them. For more information, please visit www.masterad.com.
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