Monday, November 15th, 2010
Motoring confidently into the third week of an innovative two-month promotion, KIA trumpets the introduction of their very first hatchback, the All New KIA Cerato Hatch, with a series of daily “value for money” deals at

In keeping with the cutting-edge features, European styling and overall bang for the buck found in this exciting new car, KIA Value Hunters have been searching high and low for the best products and services in lifestyle, travel, technology, appliances and more. All to reflect elements of look, power, technology and safety found on and in the Cerato, and to remind the smart consumer just how smart a KIA purchase is.

The deals are structured to provide cumulative savings on value items throughout the life of the promotion. Simply click on the “buy now” button found for each day’s deal at to be directed to that day’s offering. New to the festivities? Hurry and get up to speed, as each day’s value item stays live just as long as stocks last.

The Story So Far
During the first week of November, visitors to Get More Value website found value added extras with purchases of Acer laptop computers, Canon Compact Cameras, hotel rooms, Baby Village car seats, Logitech keyboards and Dell printer/copiers. These values symbolize the state-of-the-art onboard Bluetooth, sporty style and 6x airbag safety features found in the All New KIA Cerato Hatch.

Continuing with the twin themes of savings and style, last week’s deals began with a 4GB Bonus Memory Card and case from free with the purchase of any Panasonic Lumix Camera. Wednesday’s value was a $20 future Credit Voucher with purchase at

Thursday saw a free $79.90 Storm and Sunshade awarded with every online purchase of a Mountain Buggy Swift at Baby Village, while Friday’s value item was one free hot lap with the purchase of two hot laps at

What does this week have in store? Click over right now to to find items that add value and style to life, courtesy of KIA and the All New KIA Cerato Hatch.

Paying it Forward
KIA is committed to providing value to the community as well as the consumer. Thus, as a grand finale to this promotion, on December 10, eBay will power one ultimate online charity auction offering a chance for consumers to grab even more value on an additional range of products and services.

All proceeds from this auction will be donated directly to the Victor Chang Cardiac Research Institute (VCCRI). Currently staffed by 13 full-time scientists, the VCCRI has spent the last 16 years researching adult stem cell technologies in search of new treatments for cardiovascular disease.

The KIA Difference
The KIA Cerato Hatch is prominent in the veteran car maker’s range of quality vehicles, each designed to remind the consumer of value each time the garage is opened and the ignition key is engaged. This new car blends luxury, durability and economy in a package featuring European styling, a powerful 2.4L engine, rugged suspension and a generous number of exciting extras standard.

With and the All-New KIA Cerato Hatch, the value for money that everyone wants and deserves in a new car is available immediately at the nearest KIA showroom.


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