Saturday, January 28th, 2006

When environmental design met Alice in Wonderland recently, Melbourne company Colour Graphic not only brought the Mad Hatters Tea Party to life in a `Wonderland showroom, the creators of the space won a coveted `Silver Melbourne Advertising and Design Club (MADC) gong and first prize in the retail design category at the IDEA Awards 2005.
Based on Lewis Carrolls famous story, Melbourne graphic design and branding studio, Baseline created the three dimensional, sensory-rich experiential showroom to physically incorporate Colour Graphics products into the contemporary retail interpretation of the Alice in Wonderland tale.
According to the Creative Director of Baseline, Ms Betül Madakbas, the Wonderland showroom allows customers of Colour Graphic to actually experience the products and expertise of the company in both a subliminal and practical sense.
Visitors to Colour Graphics showroom live and breathe the products in a three-dimensional, tactile setting rather than having to flip through the usual product sample booklet, said Ms Madakbas.
We have created a fantastical experiential world comprising Colour Graphics products, she said.
General Manager of Colour Graphic, Mr Ian Hayes, said that the showroom not only informed people about Colour Graphic and its capabilities, it actually provided inspiration for clients and generated new ideas on how they could communicate creatively with people in their own businesses.
Our brief to Baseline was to create something that was memorable, creative and increased product recall - they have certainly achieved that and more, he said.
Baseline is a graphic design and branding studio that specialises in creating lasting impressions for clients who want to differentiate their businesses in the marketplace.
Colour Graphic, which was established in 1966, is a high-end graphic solutions company that prints images in virtually any size on any material; such as the fully-imaged trams and buses seen in each of Australias capital cities.

Contact Profile

Ms Betul Madakbas, Director, Baseline

P: 0395346033
M: 0410515154




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