Shampoo is a part of personal care products for hair. Shampoo is applied to clean the extra oil, skin particles such as dandruff and dirt among others. The shampoo market is segmented on the basis of types of hair and utility such as Shampoo for oily hair, dandruff cleaner, shampoo for colored hair, hair fall control, and shampoo plus conditioner among others.
The global demand for shampoo is increasing due to increasing issues with hair and increasing environmental pollution. the consumer’s preference for shampoo varies according to their demand based on present environmental condition along with their individual hair type. The increase in disposable income is driving consumers to buy and to experiment with the new shampoo products introduced by the producers. Latest fashion trends such as coloring of hair and to hide grey hair has created new segment for shampoos especially for colored hair, prevent from loosing color with wash.
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The market for personnel care is dependent on consumer’s behavior. The consumers demand for the product of their requirement is the major area of focus for all companies.. Specificity associated with varieties of shampoo produced by all the companies is key driver to increase the product demand. Marketing strategy plays second major role to drive market, by providing different types by men and women requirements. The preference for nature based product is popular as the chemicals associated with shampoo are preferred less than the natural ones in various countries. The growth rate of consumption of Shampoo’s in emerging nations, especially in Asia Pacific, is more than any other geographies globally. Most proffered distribution channels are Supermarket, hypermarkets, department stores, and convenience stores.
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The key players in the global asphalt market are Procter & Gamble, L’Oreal and Unilever among others.