Friday, May 27th, 2016


About the Baby Oral Care Market 
The global baby oral care market will grow at a CAGR of 2.31% over the forecast period. Developing countries have seen rapid urbanization in recent years, which has led to a rise in disposable income and an increase in the number of dual-income households. These factors have had positive influences on overall spending on baby oral care products.

Birth rates worldwide have declined considerably over the years. However, the negative impact of this on the market may be reduced to some extent because of growing willingness among consumers to buy high-quality products that are priced at a premium. Developing countries in APAC and Africa have huge potential for growth. 
Technavio’s analysts forecast the global baby oral care market to grow at a CAGR of 2.31% during the period 2016-2020.

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Covered in this report 
The report covers the present scenario and the growth prospects of the global baby oral care market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of toothbrushes and toothpastes for babies in the 0-2 age group.

The market is divided into the following segments based on geography: 
• Americas 

Technavio's report, Global Baby Oral Care Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors 
• Church & Dwight 
• Colgate-Palmolive 
• Johnson & Johnson 
• Procter & Gamble (P&G) 
• Pigeon 
• Unilever

Other prominent vendors 
• Amway 
• Anchor Group 
• Chattem 
• Chicco 
• Dabur 
• Dr. Fresh 
• Henkel 
• Himalaya 
• KAO 
• LG 
• Lion Corp. 
• Patanjali 
• Supersmile

Market driver 
• Increased preference for natural and organic oral care products 
• For a full, detailed list, view our report

Market challenge 
• Threat from counterfeit products 
• For a full, detailed list, view our report

Market trend 
• Improved marketing strategies 
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

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Table of content

PART 01: Executive summary 
• Highlights 
PART 02: Scope of the report 
• Market overview 
• Top-vendor offerings 
PART 03: Market research methodology 
• Research methodology 
• Economic indicators 
PART 04: Introduction 
• Key market highlights 
PART 05: Market landscape 
• Market overview 
• Global oral hygiene market 
• Oral hygiene market in BRICS 
• Global baby oral care market 
• Five forces analysis 
PART 06: Market segmentation by product 
• Global baby toothpaste market 
• Global baby toothbrush market 
PART 07: Geographical segmentation 
• Baby oral care market in Europe 
• Baby oral care market in Americas 
• Baby oral care market in APAC 
• Baby oral care market in MEA 
PART 08: Key leading countries 
• China 
• India 
• US 
PART 09: Market drivers 
• Product innovation 
• Increased preference for natural and organic oral care products 
• Rise in incidences of early childhood tooth decay 
• Increased spending power of women 
• Increase in urbanization 
PART 10: Impact of drivers 
PART 11: Market challenges 

• Threat from counterfeit products 
• Declining global birth rates 
PART 12: Impact of drivers and challenges 
PART 13: Market trends 

• Improved packaging 
• Increase in M&As 
• Improved marketing strategies 
PART 14: Vendor landscape 
• Competitive scenario 
• Key news 
PART 15: Key vendor analysis 
• Church & Dwight 
• Colgate-Palmolive 
• Johnson & Johnson 
• Procter & Gamble (P&G) 
• Pigeon 
• Unilever 
• Other prominent vendors 

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