The www.watersidepropertysales.com.au service has taken a dramatically simple approach in its launch of their new products, Featured Properties and Property of the Week.
Waterside’s managing director Vic Del Vecchio said today:
“We have driven the cost right down, and at the same time provided the best exposure on our site of any property portal operating on the internet. We are also concentrating our efforts on targeting only those persons who know that they want to live work or play on or near the water.”
Officially launched in May 2010, www.watersidepropertysales.com.au has grown to be Australia’s largest niche portal site catering for property listings ON or NEAR the WATER or with WATERVIEWS. Some 400 agents listing almost 8000 genuine coastal and waterfront properties now cover every region on the coastline of Australia and with the traffic to the site exponentially increasing it was necessary to provide options for real estate agents to manage their marketing programs to maximum effect for the lowest possible cost.
The Featured Property product is limited to the first eleven (11) properties advertised in each region. The property listing image comes up 17% larger than standard listings, allows the agent logo to be shown and remains in position for 30 days. An introductory price of $49 per month will remain in place until 31st January 2011.
Property of the Week will be shown on the home page of the site, scrolling across at three second intervals. These will be limited to sixteen (16) and searchers will be able to click through the detail of the property within the site. The introductory price, lasting until 31st January 2011, will be $49 per week.
Unlike Niche Portals in the past, Watersidepropertysales.com.au is free for Real estate Agents to register and unlimited basic listings in this niche market can be uploaded free of charge.
“We are following the ‘Freemium’ business model, and we believe this is correct approach for the future of web business. We have had the free part operational for 6 months, and we are very excited to be able to add value to listings for our agents at a very low premium” says Vic. “and we look forward to creating new avenues for higher exposure in our niche in the future as well”
With summer coming, it seems the Real Estate industry have a brand new opportunity on the web to distinguish and promote their beach-front and water-front properties, described in the August edition of Sold Magazine, as the “Holy Grail” of Real Estate.
Waterside Property Sales
Australia’s Real Estate site for listing waterfront homes, beach-front houses, water-view properties and all types of coastal real estate, land, businesses and homes for sale, rent or lease.
Vic Del Vecchio
P: 03 6334 5966
M: 0413 040 892