Tuesday, November 2nd, 2010
Today marks a fresh new era for Kia Motors with the introduction of the All New Cerato Hatch. As part of this high-profile rollout, Kia is celebrating with an innovative promotion, getmorevalue.com.au, underscoring the “value for money” proposition at the heart of this exciting new car.

With European styling, a powerful 2.4L engine, rugged suspension and a startling number of exciting extras that come standard, the All New Kia Cerato Hatch is all about giving value back to the owner each and every day. With that in mind, Get More Value will demonstrate by offering consumers added value on products and services of interest to the smart shopper.

Here’s How it Works
Beginning November 1 and lasting until December 10, the All New Kia Cerato Hatch website will be highlighting daily deals for products and services tied in to these fantastic extras. Kia Value Hunters have been pounding the pavement to discover the hottest and best value offers and deals in entertainment, style, travel, technology, appliances and more.

This means the online hub is nothing less than a one-stop shop for all your modern value needs. These will be accessible at third-party websites via a simple and convenient “buy now” button that will whisk consumers directly to the page detailing the day’s offering.

Keyed to elements of style, power, technology and safety found on and in the All New Kia Cerato Hatch, each day’s deal has been selected to remind consumers of the excellent value and modern convenience that are the twin philosophies behind this car.

For instance, the Day 1 value item comes courtesy of The Laptop Factory Outlet, which is offering a bonus extra value pack of the Trend Micro 2011 Antivirus software, a digital USB TV Tuner, USB mouse and carry bag free with the purchase of the Acer Travelmate 5740G laptop.

That’s Not All
Kia is mindful of value to the community as well as the consumer. For that reason, at the conclusion of the promotion, on December 10, eBay will power one big online charity auction offering a chance to secure even more value on a broad range of offers and items.

All proceeds from this auction will be donated directly to the Victor Chang Cardiac Research Institute (VCCRI). A leader in adult stem cell technologies and their potential application to the treatment of cardiovascular disease, the VCCRI was founded in 1994 and has grown to employ more than 13 full-time scientists devoted to this vital research.

Bringing Value to Life
The Kia brand has been a major player in the global automotive industry for more than 40 years, refining the art of bringing value to life. The All-New KIA Cerato Hatch offers all the bells and whistles you’ve come to expect in a car designed and built for the demands of the Australian road.

Experiencing the promotion will lead excited consumers to the car, and once they’ve seen for themselves the triumphant blend of stylishness and value that is the All New KIA Cerato Hatch, they’ll jump at the chance to drive one for themselves.


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Kia Motors

Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313
W: kia.com.au


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