Friday, October 29th, 2010
***Sydney, Australia, October, 2010***

Georgina Chapman, Henry Holland, Santi Millán and Jessica Schwarz are among 40 influential names from ten cities, working in fashion, design, music and film who will collaborate with Range Rover over the next 12 months to launch the highly anticipated new compact SUV, the Range Rover Evoque.

Each of the influencers has been recruited to participate in the Pulse of the City project where their journeys will be tracked around their favourite cities to create a living interactive guide to the urban spaces they call home.

The City Influencers for Sydney, Australia are:
Sarah-Jane Clarke - Designer and co-founder of Sass & Bide
Heidi Middleton - Designer and co-founder of Sass & Bide
Mia Freedman - Journalist and blogger
Peter Evans - Chef

Land Rover Managing Director, Phil Popham, said: "The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations. Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque's launch journey, these will include Shanghai, New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo and Moscow. "

The influencers or 'City Shapers’ have been chosen because they are influential in their cities and have interesting points of view that people listen to. They come from different aspects of culture that make up the varied nature of their cities, from the arts, the creative industry, film, music, fashion, media - anywhere where they've made their own mark and shaped the cities they live in.

In a world first, the 'Pulse of the City’ app, will launch shortly and will use GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Evoque launch website:

Participants will also be able to add comments about their favourite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both 'City Shapers' and the public will be able to download the app for free. Inspired by the new Range Rover Evoque and the cities that in turn inspired its design, the app will bring each city to life through the people who shape it.

For further information about the Range Rover Australia range of performance and luxury 4WDs and the Range Rover Evoque compact SUV, please contact:

Tim Krieger
Marketing and Public Affairs Manager
Land Rover Australia
Phone: +61 2 9020 1505
Email: [email protected]

James Scrimshaw
Public Affairs Department
Land Rover Australia
Phone: +61 2 9020 1773
Email: [email protected]

Contact Profile

Range Rover Australia

About Range Rover:

In 1948, the original Land Rover was designed with brilliant simplicity, extraordinary ability, unrivalled strength and durability. Six decades later, two thirds of these vehicles are still at work. A radical new product in line with Land Rovers forward thinking philosophy, the Range Rover, was introduced in 1970. It beautifully combined the capability of the Land Rover with the comfort and performance of an on-road car. Land Rover and Range Rover epitomise a culture of innovation that continues today with new models, more refinement, more innovative technology, more efficiency and commitment to environmental sustainability.

Range Rover Australia manufactures authentic that represent true 'breadth of capability' across the entire model range. Defender, Freelander, Discovery 4, Range Rover Sport and Range Rover each define the world's sectors, with 78% of this model range exported to over 140 countries. Range Rover's new Evoque compact SUV delivers premium levels of 4WD luxury and performance. Land Rover employs 9,500 people worldwide and supports a further 40,000 jobs in the supply chain.
Range Rover Australia
P: 1800 625 642


range rover evoque. compact suv, Australia, performance 4wd, luxury 4wd



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