Thursday, October 28th, 2010

 SA Fruit and Veg Industry Raise $1m For Children Living with Cancer

The season’s first box of cherries that represents $1 million in fundraising will be presented to children living with cancer at the Women’s and Children’s Hospital on Tuesday 9th November, after the success of the 13th annual Camp Quality Cherry Ball.

Each year since 1999 the Fruit and Vegetable Industry of Pooraka donate the season’s inaugural fruit, and then compete amongst themselves to secure the winning bid for the box of cherries and the titles of Cherry King and Cherry Queen at the gala event.

As well as its flagship prize, Cherry Ball auctions a host of items including this year: A guitar signed by Michael Jackson, Collingwood Football Team Guernsey and a Kawasaki Monster Motorbike.

This year’s event is expected to reach a cumulative fundraising total over the 13 years of $1.3 million.

“The Camp Quality Cherry Ball is a fantastic time of year. It comes a few weeks before Christmas and it is beautiful to see the real spirit of Christmas shine through these very generous businessmen and women from the Adelaide Produce Markets,” Camp Quality Area Manager, Heather Berry said.

“Their generous efforts allow us to continue providing week long camps for children and teenagers living with cancer, weekend camps for their siblings and parents, and activity days for the whole family,” she said.

Two young campers will present the winning bidders with the prized loot as prestigious Cherry Prince and Cherry Princess and will accompany the King or Queen to the hospital to share the prize among the young patients.

Cherry Ball Committee member Derrick Patterson Buyer and Retailer, has been involved with Cherry Ball for the past twelve years.

“Laughter truly is the best medicine and we hope we can help Camp Quality bring optimism and happiness to children and their families affected by cancer,” he said.

“There is nothing like giving at Christmas and when you see the effect Camp Quality’s ‘fun therapy’ has on these children you know you’ve given the best gift you can,” he said.

The Cherry Ball is a celebration for the Pooraka Fruit and Vegetable Industry and Camp Quality, with various SA businesses providing donations of goods, produce and services to be used as auction items as well including many generous sponsors. Entertainment on the night includes SA personality Tony Pilkington, a stringed quartet from Concordia College, house band The Holeproofs, singer Jessica Gosti and Illusionist Raymond Crowe.

Contact Profile

Camp Quality

Camp Quality is a not-for-profit organisation that is committed to bringing hope and happiness to the lives of children living with cancer and their families.
Our week long recreational and fun therapy programs are tailored for children from newborn to eighteen years, and our support extends to the whole family. As well as our week long camps, weekend family camps and day activities give families much needed respite, helping them to cope with the challenges that cancer and treatment bring.
Julia Loughlin
P: 08 8114 6166
M: 0422 281 915


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