Thursday, October 28th, 2010
The racehorse giveaway promotion being run by ‘social betworking’ startup, Punt Club, has taken wings this week on Twitter and Facebook. The ‘Win a Horse’s Arse’ promotion seems to have struck a chord with Australian racing fans eager for the chance to emulate So You Think’s fairytale rise to stardom from the anonymity of the saleyards.  Purchased for only $110,000, his second Cox Plate win has seen So You Think join Takeover Target as one of the everyday punters’ favourite rags to riches stories.

Punt Club - a social network that caters to punters' clubs - went live last week just in time for the Spring Carnival and is offering its share in a 2yo thoroughbred as a prize for anyone who registers for their newsletter. “Giving away a share in a horse isn’t too pioneering” says Punt Club founder Jason Neave “but our online punt club management technology certainly is, and the promotion is just a fun way for us to start a relationship with people interested in racing and sportsbetting in general”.

Punt Club offers an online solution to the complex but popular Australian tradition of running Punters Clubs. For the uninitiated, these clubs generally involve a group of friends pooling their money each week, and taking turns to bet that money as they aim towards a goal – whether they’re funding a footy trip, a day at the races, a share in a horse, or a trip to the world cup.

Neave thought there was a business opportunity in helping groups of mates bet together after returning from a club trip to the West Indies for the World Cup Cricket in 2007. "We didn't win much, but we didn't lose that much either - and somehow $20 a week (there were 20 in the club which ran for two years) turned into a kitty of almost $50,000 that paid for the trip. It was awesome fun but hard work to organise - if you can imagine trying to keep track of deposits and bets and wins and losses from 20 members you’ll be able to pity the poor bloke that has to look after the finances - offers world-first technology that solves all of that.”

Online sports betting has become big business. Already a national pastime, having a punt on the horses or the footy is now easier than ever and the industry is seeing double digit annual growth as more people log on to back their favourite. “Yet it’s still this isolated, and commoditised, experience”, says Neave. “I’ve got a couple of online betting accounts, but betting solo simply doesn’t compare to betting with your mates and having a laugh. I kind of compare it to drinking on your own – bloody antisocial!”

Social networking services have also boomed in recent times, and Neave is betting that the combination of these two growth industries will pay dividends. “Punt Clubs have been around a lot longer than Facebook, but social media integration certainly makes it easier for friends to share the punting love.” explains Neave. “Club captains can invite their friends on Facebook to join, members can ‘like’ other bets, they can back a good looking bet with their own funds, or they can sledge their mates if a bet looks like a waste of club money – and the finances are all managed automatically”.

Punt Club’s betting service is fulfilled and supported by industry stalwarts Sports Alive, with Betting Manager and Australian bookmaking identity, Gerard Daffy, declaring big things on the horizon for Punt Club. “I reckon the lads are onto something – and Spring Carnival could be the perfect launching pad for them. Hell, I’m starting a club!”

Neave and the crew at Punt Club are certainly hoping he’s right. Who’s going to bet against them?

Contact Profile

Punt Club is a social sportsbetting startup that lets groups of mates run their punters clubs online, without the admin nightmare usually associated with such an exercise. Incubated in Adelaide, South Australia, by digital agency The Distillery, Punt Club looks forward to the day when every sporting club, office social group, or bunch of mates, runs a punters club in the same way they run their footy tipping competitions.

Jason Neave
P: 0410664920

Sports Alive

Sports Alive was created as a result of an amalgamation of several of Australia’s leading bookmakers including the popular Sports Acumen and Global Sportsbet. Licensed in the ACT, Victoria, Sports Alive offers a wealth of experience from industry identities such as Gerard Daffy, Bob Gwynne and Peter Cassano, and is the only bookmaker in Australia to offer spread betting. Sports Alive offers it’s White Label platform as part of its broader B2B Wholesale operation which services a range of clients including Betfair Australia.
Gerard Daffy
P: 03 9206 6726


punt club, punters club, footy trip, syndicates, bloodstock, betting, spring carnival, sports betting, caulfield cup, cox plate, melbourne cup, derby day, so you think, takeover target, facebook, twitter



More Formats

View QR Code