Wednesday, October 27th, 2010
Kia Motors has introduced a third member to the Cerato family – a five door hatchback, enhancing the Korean brand’s offering in the small passenger vehicle segment.

As well as its all-new body shape, the new Cerato 5-door model introduces styling, equipment, refinement and technical improvements, which will also feature on the 2011 Cerato sedan.

Both models will see the EURO IV compliant Theta II, 2.0-L DOHC four-cylinder petrol engine matched to either a six-speed manual or six-speed automatic transmission. When in sport mode the auto provides drivers of the SLi sedan and hatchback with fingertip control through steering wheel mounted paddle shifters.

“The new Cerato range refresh and introduction of the hatchback to the family will certainly help broaden our market appeal in the small passenger segment,” said Kia Motors Australia CEO and President, Mr. MK Kim.

“The latest Schreyer design influence and our next generation in Kia engineering and dynamics will provide our dealer network with a competent line up in the small passenger vehicle market.”

Engineers have also significantly reduced the range’s noise, vibration harshness by applying foam to the A, B and C pillars and by adding other noise dampening features throughout the vehicles.

Most visible from the outside of the sedan and hatch is the new radiator grille and fog lamp / air intake grille. All three models will also receive side mirrors with LED integrated indicators. The all new 5-door hatch also comes standard with 17-inch ‘double five spoke design’ alloy wheels.

From the inside the dash and centre console have received a smart upgrade. A leather ‘boot-type’ gear lever gaiter has been fitted, together with chrome edge trim around the twin cup holders and the centre console has a new premium style which provides a contrast to the one tone black dash.

Multi media has received a boost with the introduction of fully integrated Bluetooth hands-free in all 5-door models and the Si and SLi spec sedan models.

The Cerato range is equipped as standard with dual SRS front airbags; side front SRS airbags and full-length curtain SRS airbags; active headrests and seatbelt pre-tensioners for front seats; and 4-wheel disc brakes with ABS (Anti-lock Braking System), EBD (Electronic Brake force Distribution) and Brake Assist.

The entire range comes standard with ESC (Electronic Stability Control) with TCS (Traction Control System). ABS allows drivers to maintain steering response and directional control even when braking heavily, while EBD (Electronic Brake-force Distribution) adjusts the force applied to individual axles.


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