Thursday, May 19th, 2016 add Global Greek Yogurt Market 2016-2020 latest research report, the analysts forecast global Greek yogurt market to grow at a CAGR of 10.54% during the period 2016-2020.

According to the greek yogurt market report, the thick, creamy consistency of Greek yogurt coupled with the multitude of health benefits that it offers has made it increasingly popular in recent years. Some of its health claims include a higher protein content and relatively lower fat and sugar content than regular yogurt. Since Greek yogurt is made by straining regular yogurt, most of the lactose (sugar) is eliminated. Manufacturers market Greek yogurt as a natural food that can provide health benefits to all the population.

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The global greek yogurt market analyst said the increased number of marketing and promotional activities of vendors also drives the Greek yogurt market. Most market vendors are large-sized firms with a global presence. They have sufficient capital to invest in promotional campaigns to build the brand image of their yogurts. With increased competition in this segment and numerous product launches, companies are forced to employ aggressive marketing tactics to break through this competitive clutter."

Global Greek Yogurt Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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This report covers the present scenario and the growth prospects of the Global Digital Badges in Education Market for 2016-2020. To calculate market size, the report considers the revenue generated by issuing platforms, which enable easy creation and issuing of digital badges for the higher education and K-12 sectors. This report covers the present scenario and the growth prospects of the global Greek yogurt market for 2016-2020. To calculate the market size, the report considers the revenue generated from sale of the Greek yogurt products in various geographies:

  • Americas
  • Asia-Pacific (APAC)
  • Europe, Middle East, and Africa (EMEA)

Greek yogurt is a type of yogurt prepared by traditional techniques practiced in Greece, which is the place of origin of this product. The preparation of Greek (strained or drained) yogurt is similar to that of regular yogurt but with an additional step in which the liquid whey (containing water, lactose, some protein, and minerals) is allowed to drain out of the yogurt mass.

This results in the formation yogurt that is thicker and of a more consistent texture. The taste is similar to that of unstrained yogurt but slightly more acidic. Strained yogurt contains a higher percentage of protein than unstrained yogurt owing to the removal of a significant portion of the whey (mostly water).

Strained yogurt is a staple food of the Mediterranean region, including North Africa, Southern Europe, and West Asia. It is typically made from cow's milk. Any company that calls its product Greek yogurt must conform to the federal standard for yogurt, but the claim of yogurt being Greek is not a well-defined designation.

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Key players in the global Greek Yogurt Market: Chobani, Dannon, FAGE USA Dairy Industry, and Yoplait.

Other Prominent Vendors in the market are: Alpina Foods, Auburn Dairy Products, Bright Dairy, Brown Cow, Delta Foods, Ehrrmann, Kalypso Foods, Kri Kri, Mevgal, Olympus, Skotidakis, Stonyfield Farm, Sun Valley Dairy, Wallaby Yogurt Co, Yeo valley, and Zott.

Further, the report states that with a proliferation of fake products, consumers find it difficult to trust the information provided on the labels of probiotics and dairy foods. Vendors resort to the mislabeling of products to show them as healthier than they actually are.

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