Thursday, May 19th, 2016

About the Business-to-Consumer e-Commerce Market 

Online retail is a part of B2C e-commerce and refers to commerce activities over the Internet. A wide range of products is sold in the B2C e-commerce market, and these broadly fall under one of these product categories: apparel, footwear, and accessories; consumer electronics and electricals; beauty and personal care; infants and mothers; publications; food and beverages; and other products. 
The sheer consumption potential of China has resulted in the country gaining the interest of retailers across the world. While traditional retailing has a significant hold in the retail space in the country, e-commerce has gained considerable traction in the last few years. Within the e-commerce space, the B2C space in particular has been the interest of global heavyweights such as Amazon and Alibaba, which are active in multiple verticals in the online retailing space. 

Technavio’s analysts forecast the B2C e-Commerce Market in China to grow at a CAGR of 30.62% during the period 2016-2020. 

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Covered in this report 
The report covers the present scenario and the growth prospects of the B2C e-Commerce Market in China for 2016-2020. To calculate the market size, the report considers the revenue generated from the online business-to-consumer sales of products such as apparel, footwear, accessories, consumer electronics and electricals, cosmetics, food and beverages, infants and mothers, publications and others. 
Technavio's report, B2C e-Commerce Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

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Key vendors 
• Alibaba 
• Dangdang 
• Suning (Suning Commerce Group) 
• Vipshop 

Other prominent vendors 
• Amazon China 
• Best Buy 
• Jumei 
• LightInTheBox 
• Overstock 
• Rakuten 
• Sun Art 
• Walmart 
• Yixun 

Market driver 
• Free shipping and hassle-free returns 
• For a full, detailed list, view our report 

Market challenge 
• Slow pace of growth in payment options 
• For a full, detailed list, view our report 

Market trend 
• Growth of m-commerce 
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors? 

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Table of content

PART 01: Executive summary 
• Highlights 
PART 02: Scope of the report 
• Market overview 
• Top-vendor offerings 
PART 03: Market research methodology 
• Research methodology 
• Economic indicators 
PART 04: Introduction 
• Key market highlights 
PART 05: Country profile: China 
• Economic indicators 
PART 06: Market landscape 
• Market overview 
• Market size and forecast 
• Five forces analysis 
PART 07: Market segmentation by device used for shopping 
• Market segmentation by device used for shopping 
PART 08: Market segmentation by customer category 
• Market segmentation by customer category 
PART 09: Market segmentation by product category 
• B2C e-commerce market in China by product category 
• Apparel, footwear, and accessories 
• Consumer electronics and electricals 
• Beauty and personal care products 
• Infants' and mothers' products 
• Publications 
• Food and beverages 
• Other products 
PART 10: Market drivers 
• Growing Internet and smartphone penetration and rise in online spending 
• Growing seasonal sales 
• Free shipping and hassle-free returns 
• Easy payment options and increase in time poverty 
PART 11: Impact of drivers 
PART 12: Market challenges 
• Threat from counterfeit products 
• Slow pace of growth in payment options 
• Government regulations and taxes 
• Increase in product returns 
• Growing retail real estate 
• Absence of touch element 
PART 13: Impact of drivers and challenges 
PART 14: Market trends 
• Growth of m-commerce 
• Rising popularity of digital payment services 
• Social media marketing 
• Rise of online-only brands and products 
• Omni-channel retailing 
• Unmanned aerial vehicles as mode of delivery 
PART 15: Vendor landscape 
• Competitive scenario 
• Alibaba 
• Dangdang (E-commerce China Dangdang) 
• Suning (Suning Commerce Group) 
• Vipshop 
• Other prominent vendors 
PART 16: Explore Technavio 

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