Thursday, May 19th, 2016

Soprano Design

SYDNEY  (May 19, 2016) - Belgium mobile network operator, Orange Belgium, is set to offer its business customers one of the world’s leading enterprise messaging platforms following an agreement with global innovator Soprano Design.

Orange’s Belgium enterprise customers will have access to award-winning SOPRANO MEMS (Mobile Enterprise Messaging Suite), a sophisticated cloud enterprise messaging solution used today by more than 30 of the Fortune Global 500 companies.

SOPRANO MEMS is currently deployed in some of the most complex enterprise and government IT environments in the world, enabling large mobile messaging deployments in a variety of industries including package delivery, healthcare, finance and banking, retail, hospitality, transport, workforce management and government.

Soprano Design CEO, Horden Wiltshire, said MEMS enables Orange Belgium to offer its business customers a compelling enterprise-grade mobile messaging application platform for interactive SMS and email.

“It is currently used in 20 countries by enterprises of varying sizes because it has enormous workflow and productivity benefits as it is used to message person-to-person,  broadcasts to all staff, and even to an entire dynamic customer base.”

The additional benefits for Belgium businesses are the enhanced automation functions of the solution. They will be able to consolidate marketing, contracting, sales, customer service, operations and HR communication requirements onto a single platform – with fast, reliable, and improved interactions.

“MEMS enhances, consolidates, and automates business processes reliant on communication using our smart APIs,” Mr Wiltshire said.

“Through MEMS, businesses can eliminate the costs of manual processes and, as a cloud integrated A2P solution, fragmented systems do not present an integration issue for businesses adopting it,” he said.

“Staffing, shift confirmations, scheduling, and other HR-related messaging, appointments, and reminders are among the most common uses of MEMS.”

Frank De Weser, Director B2B Marketing & M2M Orange Belgium, said: “Soprano is offering a complete messaging solution which fits perfectly in our Enterprise Mobility portfolio.”

According to the Worldwide A2P SMS Markets 2014-2017 report published by Portio Research, the Belgium market for application-to-person (A2P) business mobile SMS messaging remains the fourth-largest in Europe, and will continue to grow from volumes near six billion messages in 2012 to more than 10 billion SMS messages by 2017.

Workflow and productivity benefits of MEMS:

  • Supports outbound and inbound application-to-peer (A2P) mobile messaging, with robust capabilities for integrated SMS, MMS, voice, and location-based encrypted messaging (e.g. handles incoming messages sent by users and automatically sorts and responds based on parameters defined by the enterprise)
  • Can consolidate marketing, contracting, sales, customer service, operations, and HR communication requirements onto one platform for fast, reliable, improved interactions
  • Uses a hierarchical platform design that enables powerful user account controls, or can restrict user access, based on role, region, or level
  • Can provide ‘master’ access for enterprise IT administrators/owners
  • Allows hierarchical data and visibility management (e.g. creates different views for operators, customers, sub-customers, and users
  • Generates limited or full-visibility reports.

About Soprano Design:

Soprano Design is a leading global designer and provider of secure mobile messaging. Founded in 1994, it is headquartered in Sydney and has regional offices in the US, UK, Belgium, Sweden, Romania, New Zealand, Singapore, Malaysia, Brazil, Colombia, and Chile. Soprano partners with 15 mobile network operators around the globe, including Telstra in Australia and AT&T in the US. SOPRANO MEMS is used by more than 1,000 government and enterprise customers worldwide for enterprise mobile text messaging. SOPRANO GAMMA is a new encrypted mobile messaging application for enterprises. Soprano: Australia’s Deloitte Technology Fast 50 and Deloitte’s Asia Pacific Technology Fast 500. More information: or follow us on twitter:

About Orange Belgium: Orange Belgium is one of the leading telecommunication operators on the Belgian market, with over three million customers, and in Luxembourg through its subsidiary Orange Luxembourg. As a convergent actor, we provide mobile telecommunication services, internet and TV to private clients, as well as innovative mobile and fixed line services to businesses. Our high-performance mobile network supports 2G, 3G, 4G and 4G+ technology and is the subject of ongoing investments. Orange Belgium is a subsidiary of the Orange Group, one of the leading European and African operators for mobile telephony and ADSL internet access, as well as one of the world leaders for telecommunication services to enterprises. Orange Belgium is listed on the Brussels Stock Exchange (OBEL). More information on:, or follow us on Twitter: @pressOrangeBe.

Media contact:

John Hanrahan
Media Director
Lighthouse Communications Group 
T: +61 (02)8262 8904; M: +61 0411 212 965



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John Hanrahan
P: +61 (02)8262 8904
M: +61 0411 212 965

Horden Wiltshire

Horden Wiltshire is Soprano Design’s Chief Executive Officer and has served in this role from early 2012. Horden is a seasoned technology executive specialising in managing global high-growth companies, and he has held leadership roles in the mobile industry for more than 10 years.

Since joining the business Horden has overseen the rapid acceleration of the company’s expansion through organic growth into new markets, and he has seen the business emerge as a global leader in the enterprise messaging industry. He has inspired operational improvements and product innovation initiatives that have led to significant business’ expansion into Asia, Europe and the United States, and he has established a global executive team to manage operations, sales, finance and marketing efforts as the company now conducts the majority of its business outside of Australia and New Zealand.

Prior to joining Soprano, Horden served as the CEO of the mobile solutions company Mnet Group (ASX:MNZ) and its forerunner m.Net Corporation for nine years. In his time as CEO Mnet enjoyed rapid growth; being listed in either the Deloitte Fast 50 or the BRW Fast 100 over three consecutive years. Mnet won numerous industry awards and was named the prestigious B&T Digital Services Company of the Year. Horden has held directorships at a number of technology companies and possesses extensive practical M&A experience within the sector. Horden’s earlier successful career in the Royal Australian Navy culminated in command of the state of the art Collins class submarine HMAS SHEEAN.

Horden’s academic qualifications include BE (Hons), MBA and MSc (Technology Commercialisation)

Horden Wiltshire, CEO
P: +61 2 9900 2200
M: +61 418 886 061


mobile workflows, secure, security, encrypted, encryption, enterprise, business, B2B, messaging, software, technology, application, app, communication, IP, SMS, wireless, BYOD, IT, IM, chat, P2P, A2P, messages, OTT, APIs, cloud, iOS, Android, productivity




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