Thursday, May 12th, 2016

Food premix are basically the powdery blend of vitamins and minerals that is used in fortification. Premix does not change the taste, texture smell, and baking qualities. The addition of vitamins B1 and B2, iron, niacin, and calcium to wheat flour is the most common method of preparing food premix in various countries. However vitamins and minerals are mainly added to the powdered products as it is the technically feasible way to prepare the food premix in comparison to liquid products.

Food Premix Market Segmentation

Global food premix market is segmented on the basis of ingredients, application, form and region. Based on the ingredients used food premix segmentation includes vitamins, minerals, nucleotides, amino acids and others. Of which, vitamins is expected to be the dominating segment over forecast period ,followed by other food premix segments  owing to the increasing demand for food products that are high in nutrition content. Among all the food premix segment mineral segment is anticipated to witness highest growth over the forecast period. On the basis of application food premix market is segmented into infant formulae, clinical nutrition, sport nutrition, nutritional drinks and dairy. Among all the segments of food premix market infant formulae is expected to be the leading segment, followed by nutritional drinks over the period. However, Nutritional drinks segment of food premix market is expected to experience highest growth in the coming four to five years. Based on the form in which premixes are available in the market, food premix market is segmented into powdered form and liquid form. Of which, the powdered food premix is expected to be the dominating segment and is anticipated to contribute maximum market share in the forthcoming years. However, liquid based food premix is expected to show consistent growth in the coming years. Global food premix market is segmented on the basis of region into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.

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Food Premix Market: Region-wise Outlook

The global food premix market is expected to witness robust growth over the forecast period due the various benefits associated with food premix such as used for fortification of food and nutritional value associated with the ingredients used for making food premixes. Globally, among all regions, North America is expected to contribute highest market share, followed by Europe during the forecast period. In North America, U.S. is the most dominating region that contributes the maximum revenue to the total food premix market. However other region including Asia Pacific is expected to show significant growth owing to rising health awareness among consumers related to the consumption of food premixes. 

Food Premix Market: Drivers

Major factors that fuel the growth of food premix market includes the application of food premix in the fortification coupled with the nutritional value associated with the food premix. Food premix are blend of vitamins, minerals, amino acids and others which are rich in nutritional content increasing health awareness among consumers coupled with rising preference for vegetarian diet . Various factors that are expected to hinder the growth of food premix market includes developing new products that meets the cost requirement and also meets the quality requirements of the consumers.

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Food Premix Market: Key Players

Major companies operating in meat substitutes market are Vitablend., Budenheim, Koninklijke DSM N.V., Archer Daniels Midland Company, Watson-inc, Farbest Brands, Myosyn Industries Pty Ltd. Companies operating in the food premix market are primarily launching new varieties of food premix in order to target the requirements of the specific consumer group such as companies are launching low cost food premix in order to meet the requirements of the customer for low priced food premix.

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