Thursday, May 12th, 2016

About Oatmeal

Oatmeal is oat grains that have been ground, steel-cut, crushed, or rolled. It has many nutritional advantages. It helps lower blood cholesterol, stabilize blood sugar, and reduce the risk of type 2 diabetes, cardiovascular disease, and obesity.

Technavio’s analysts forecast the global oatmeal market to grow at a CAGR of 1.16% during the period 2016-2020.

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Covered in this report

The report covers the present scenario and the growth prospects of the global oatmeal market for 2016-2020. To calculate the market size, the report considers the consumption of oatmeal in regions such as the Americas, APAC, Europe, and ROW.

The market is divided into the following segments based on geography: 
• Americas 
• Europe 

Technavio's report, Global Oatmeal Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors 
• General Mills 
• Kellogg’s 
• Nestlé 
• Quaker Oats 
• Weetabix Food Company

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Other prominent vendors 
• Archer Daniels Midland 
• Bob’s Red Mill 
• MOM Brands 
• Strum Foods 
• thinkThin

Market driver 
• Health benefits of oatmeal 
• For a full, detailed list, view our report

Market challenge 
• Threat of contamination 
• For a full, detailed list, view our report

Market trend 
• Healthy snacking and weight management 
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

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Table of content

PART 01: Executive summary 
• Highlights 
PART 02: Scope of the report 
• Market overview 
• Top-vendor offerings 
PART 03: Market research methodology 
• Research methodology 
• Economic indicators 
PART 04: Introduction 
• Key market highlights 
PART 05: Market landscape 
• Market overview 
• Market size and forecast 
• Five forces analysis 
PART 06: Oatmeal market value chain 
• Value chain analysis 
PART 07: Market segmentation by type 
• Market overview 
• Market and product outlook 
PART 08: Geographical segmentation 
• Global oatmeal market by geography 
• Oatmeal market in Europe 
• Oatmeal market in Americas 
• Oatmeal market in APAC 
• Oatmeal market in ROW 
PART 09: Market segmentation by distribution channel 
• Global oatmeal market by distribution channel 
PART 10: Key leading countries 
PART 11: Market drivers 
• Health benefits of oatmeal 
• Oatmeal in cafés and restaurants 
• Growing popularity of oatmeal in developing countries of APAC 
• Wide reach through organized retailing 
PART 12: Impact of drivers 
PART 13: Market challenges 
• Ignorance about health benefits 
• Assortment and distribution 
• Currency fluctuations 
• Threat of contamination 
PART 14: Impact of drivers and challenges 
PART 15: Market trends 
• Innovations in packaging 
• Demand for oatmeal as functional food 
• Healthy snacking and weight management 
• Awareness about preventive health among consumers 
PART 16: Vendor landscape 
• Competitive landscape 
• General Mills 
• Kellogg's 
• Nestlé 
• Quaker Oats 
• Weetabix Food Company 
PART 17: Appendix 
• List of abbreviation 
PART 18: Explore Technavio 

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