Thursday, May 12th, 2016

About the Ice Cream Market in the US

The ice cream market in the US comprises the take-home, impulse, and artisanal ice cream segments. The take-home ice cream segment led the market in 2015 with a 63.75% share. Increases in disposable income and impulse purchases, the introduction of new flavors, and consumption of ice-cream as a snack drive the consumption of ice cream products.

Technavio’s analysts forecast the Ice Cream Market in the US to grow at a CAGR of 2.09% during the period 2016-2020.

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Covered in this report

The report covers the present scenario and the growth prospects of the Ice Cream Market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated through sales of ice cream through retail stores such as supermarkets and hypermarkets, specialist retailers, convenience stores, service stations, and others (cash-and-carry retailers, vending machines, discounters).

Technavio's report, Ice Cream Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors 
• Ben & Jerry’s 
• Blue Bell Creameries 
• Nestlé USA 
• Turkey Hill 
• Unilever USA 
• Wells Enterprises

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Amy’s Ice Creams, Bliss Unlimited, Kroger Co, Klondike, Lucerne Foods, Marina ice cream, Mikawaya, Oregon Ice Cream, Rich Ice Cream, Three Twins Ice Cream, Tillamook, and Weight Watchers International. 
Other prominent vendors 
• Amy’s Ice Creams 
• Bliss Unlimited 
• Kroger Co 
• Klondike 
• Lucerne Foods 
• Marina Ice Cream 
• Mikawaya 
• Oregon Ice Cream 
• Rich Ice Cream 
• Three Twins Ice Cream 
• Tillamook 
• Weight Watchers

Market driver 
• Increased demand for private-label products 
• For a full, detailed list, view our report

Market challenge 
• Increased competition from frozen yogurt brands 
• For a full, detailed list, view our report

Market trend 
• Increased demand for premium ice cream products 
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

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Table of content

PART 01: Executive summary 
• Highlights 
PART 02: Scope of the report 
• Top-vendor offerings 
PART 03: Market research methodology 
• Research methodology 
• Economic indicators 
PART 04: Introduction 
• Key market highlights 
PART 05: Market landscape 
• Market overview 
• Market size and forecast 
• Five forces analysis 
PART 06: Market outlook on ice cream consumption patterns in US 
• Major ice cream consuming cities in US 
• Major ice cream-consuming states 
• Outlook on consumer behavior in US 
PART 07: Market segmentation by flavor 
• Most popular ice cream flavors in US 
PART 08: Market segmentation by type 
• Ice cream market in US by type 
• Take-home ice cream market in the US 
• Impulse ice cream market in US 
• Artisanal ice cream market in US 
PART 09: Market segmentation by distribution channel 
• Ice cream market in US by distribution channel 
PART 10: Market drivers 
• Increased consumption of take-home ice cream products 
• Ice cream as a snack 
• Demand for private-label products 
• Rise in number of convenience stores 
PART 11: Impact of drivers 
PART 12: Market challenges 

• Increased competition from frozen yogurt brands 
• Increase in health-conscious consumers 
• Aggressive price-cutting strategies by retailers 
PART 13: Impact of drivers and challenges 
PART 14: Market trends 

• Increase in demand for new flavors 
• Innovative product launches 
• Increased consumption of indulgent products 
• Increased demand for premium ice cream products 
PART 15: Vendor landscape 
• Competitive scenario 
• Key vendors 2015 
• Ben & Jerry’s 
• Blue Bell Creameries 
• Nestlé USA 
• Turkey Hill 
• Unilever USA 
• Wells Enterprises 
• Other prominent vendors 
PART 16: Explore Technavio 

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