Monday, May 9th, 2016




How can coffee reduce unemployment, boost the economy and change the future for some of our State’s most vulnerable young people?

Ask Louise Nobes. As founder and CEO of Inspired BUY, Ms Nobes is helping give young South Australians from disadvantaged backgrounds “a foot in the door”– one cup at a time.

Ms Nobes mission is to equip 1000 South Australians aged between 15 - 25 with entrepreneurship skills, training and experience through the development of coffee concept stores

Young people who experience homelessness, family violence, mental illness, social exclusion or significant disadvantage will bring a coffee shop concept to life starting with a space at Westfield Tea Tree Plaza.

“We have so many smart, enthusiastic young people out there who just need a chance to shine,” Ms Nobes said.

“They will do everything from building the shop to grinding the beans, packaging the coffee, selling and serving it.”

Kick-starting the initiative, Inspired BUY has partnered with Westfield and the Department for Education and Child Development to deliver the Dream BIG entrepreneurship program.

To get the TTP venture “off the ground”, Inspired Buy is seeking support through Fund My Community – a $1 million State Government initiative designed to help community organisations tackle disadvantage.

Non-government, not-for-profit organisations can apply for up to $100,000 for their projects with South Australians invited to vote for those they think should receive the funding.

 “Inspired BUY will create genuine employment pathways,” she said.

“Young people will develop all elements of the shops from design and building to operation.

“We have identified that through one coffee shop we can provide education pathways across design, media, construction, hospitality, retail and customer service.

“Inspired BUY will support young people who otherwise would not have had the chance, to reengage in education and attain real qualifications and get a job.”

Ms Nobes is excited to provide an amazing coffee experience with the help of partner Monastery Coffee.

She said the Inspired BUY business plan involved opening five cafes in five years, providing training and/or employment opportunities for up to 250 young people.

“This funding would enable us to get our shops up and running sooner,” she said.


“South Australia’s north has one of the highest unemployment rates in the country. This requires us to look at new solutions that put the young person at the centre of change. We believe we have a sound plan to do this.”

Laraine Webber, whose daughter is involved in the DREAM Big program through Inspired BUY said the venture had changed her child’s life.

“She fills her day with thoughts and ideas for the coffee shop Ms Webber said. “It has given her hope, confidence and the opportunity she needed to continue with her education.”

 “A young man involved in our program said the reason he came – and stays – engaged is because I believe in his potential and I don’t doubt his abilities,” Ms Nobes said.

“By voting for the Dream BIG entrepreneurship program Inspired BUY, South Australians can show they believe too.”


To vote for Inspired BUY visit

Voting closes May 15.


Further media information contact:

Louise Nobes

Inspired BUY founder

E: [email protected]

P: 0467 801 944




Contact Profile

Louise Nobes

P: 0467801944
M: 0467801944


Coffee, entrepreneur, mentor, disadvantaged youth, employment opportunity, south australia




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