Friday, October 1st, 2010
AVG (AU/NZ) has announced the immediate availability of AVG 2011, the newest Internet Security suite from AVG Technologies. The design of AVG 2011 incorporates feedback from AVG’s global community of more than 110 million users and includes enhanced web- and social network-protection, among the best detection rates in the industry, ease-of-use and a faster, nimble and more powerful design. AVG 2011 is the company’s most advanced consumer and small business solution to date.

“What’s unique about AVG 2011 is that it harnesses the power of the AVG community by leveraging its 110 million users. With AVG’s new People-Powered Protection technology and approach, everyone is encouraged and empowered to be part of the solution; everyone who is part of the AVG community is assisting to protect everyone else who also uses our products by sending AVG over 1.5 billion potential threats from all over the world for evaluation every single day,” said Peter Cameron, Managing Director of AVG (AU/NZ).

“We believe that AVG 2011’s powerful web-security features, including enhanced social networking security, enhanced speed and detection rates and an easy-to-use and intuitive user interface, are best-in-class amongst both free and paid security software offerings.”

Superior Web Protection — Including Social Network Protection
Since 99 percent of today’s threats are web-based and live on legitimate web sites for sometimes less than 24 hours, real-time analysis and detection is critical. AVG’s real-time scanning solution, LinkScanner, is unique to AVG and has proven to be a formidable opponent to threats that exist in the wild. Available for PC and Mac users, AVG LinkScanner allows users to surf, search, email, shop and use social networks online with the confidence that the pages they surf are not compromised and the places they choose to visit online are safe to enter personal and private information.

AVG LinkScanner automatically checks and protects, in real-time, links exchanged within social networks such as Facebook and MySpace. Hassle free, with no configuration required — protection is automatically activated so you’re safe.

Enhanced User Experience — The Simplest and Easiest to Use

In response to feedback from AVG’s global community, AVG 2011 now includes several enhancements that improve its ease of use. The installation process for the software has been reduced to five simple clicks, while the software’s uninstall process is as seamless as ever. Noting that many of its users are heavy users of multi-media applications, AVG 2011 includes a “game mode”, which scans and protects users’ computers behind the scenes without interrupting full screen, multi-media applications with pop-up notifications. In addition, AVG 2011 features ‘Single click fix’ – a new function which allows users to automatically fix problems with their software via an easy to access “Fix It” button.

Among the Best Detection Rates in the Industry
Independent tests have proven that AVG 2011 has among the best detection rates in the industry. By utilising AVG’s unique Smart Scan and multi-layered approach to detection, AVG users will benefit from the best protection that far surpasses the competition.

“AVG’s unique use of signature-based, web, behavioural and early warning cloud-based technology allows us to provide the most advanced protection capabilities in the world,” said Cameron.

Faster, Lighter, and More Powerful
AVG has enhanced its Smart Scan technology to ensure its 2011 version will not slow your computer down. In response to specific user community feedback seeking a higher speed product with better threat detection rates, AVG 2011 also features Smart Scanning, a new functionality that learns which files are certified and safe and only scans new, uncertified files on a user’s computer.

When AVG 2011 Smart Scanning does scan a user’s computer, it pays attention to the system resources in use and only scans those resources not in use at the time of the scan, allowing the computer to run faster during the virus scan process.

AVG Business Edition 2011 — Easy to Administer, Designed for Non-IT Specialist
AVG recognises that a small or medium sized business owner should not have to be an IT expert to protect his or her business from online security threats and AVG Business Edition 2011 is designed with ease of use and maximum protection in mind.

AVG Business Edition 2011 gives Internet-active business owners the protection they need in a way that suits the realities of running a small or medium sized business. With an enhanced firewall, new protective cloud technology, network installer and enhanced reports, AVG Internet Security Business Edition 2011 provides SMBs with a complete security solution for their company that is the easiest to use and manage on the market.

Availability and Pricing
The complete AVG 2011 family of paid consumer and business products is available now at and through a large network of independent software resellers throughout Australia, New Zealand and the South Pacific.

Pricing for a one-year, one-seat licence for AVG Internet Security 2011 is A$69.99. A one year one-seat licence for AVG Anti-Virus 2011 is A$44.75. Two year licence periods are also available, plus multi-packs of 2, 3, 5 or 10 seat licences.

AVG Internet Security Business Edition 2011 and AVG Anti-Virus Business Edition 2011 are available in five-seat increment multi-packs with one and two year licence periods. Pricing for a one-year, five-seat license for AVG Internet Security Business Edition 2011 starts at A$317.20. A one-year, five-seat license for AVG Anti-Virus Business Edition 2011 starts at A$204.99.

AVG Anti-Virus Free Edition 2011, which has all the core advancements mentioned above, plus AVG LinkScanner for Windows or Mac, can be downloaded from



AVG, Internet Security, social networks, cyber crime



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