Monday, October 18th, 2010
Hello from LX Innovations, and our new team members , Luke, Eric & Ali.

We been involved in so many awesome projects this year, it’s just flown by. In fact Yellow Bird ALERT has just won an award at the Electronics Future Awards 2010.

We recently exhibited at Electronex 2010, and it was great to meet so many people interested in electronics design.

Maybe this is a good time to re-evaluate any new product ideas you have, and to get the ball rolling before Christmas and the New Year? Give us a call.

Also we’ve included a few tips on evaluating the market.

As always, we would be pleased to hear from you to discuss any of your electronics, firmware or software development needs. Free Call 1800 810 124 or email Kelly [email protected]

Electronics Future Awards 2010: Yellowbird ALERT

For the second year running, LX Innovations has won a major award at the Electronics Future Awards 2010.

LX Innovations was awarded winner in the Digital Home category, Highly Commended in the Communications category and nominated in the Wellness and Environment categories with YellowBird ALERT. (

YellowBird ALERT (Automatic Linking to Emergency Radio Transmissions) is an emergency alert system that warns of natural disasters by utilising AM and FM radio transmissions.

YellowBird logs onto a registered radio station and sits dormant until an alert is received. In the event of an emergency, authorities may decide to send an alert by creating a message and alert tone package, which sends out an immediate radio broadcast.

If contact it lost with the registered radio station, Yellow Bird will notify the user and scan for alternative stations.

In 2009, LX Innovations was awarded overall winner for best project, first place in the best application of test/data acquisition category and a highly commended in the category of best application of RF wireless design.

New Team Members

LX would like to welcome Luke, Eric and Ali to LX Innovations. They add a wealth of experience to our team and we are honoured to have them with us.

Luke graduated as a microelectronic engineer and has since racked up 15 years experience in embedded electronics and firmware design. Projects he has been involved with include underground mining vehicle control, intrinsic safety and explosion protection, and high-reliability automotive design.

Eric majored in automated control in his engineer degree. He has nine years experience in firmware, hardware and embedded systems design and specialises in access control systems and finger matching algorithms.

Ali graduated as a computer hardware engineer. He has nine years experience with both digital and analogue design, and is particularly keen with production systems and invention processes.

5 Top Tips for Market Evaluation
Understanding the market before embarking on product development is a crucial first step in the success of your product. These tips should help you get up and running with this process:
• Invest in market research
• Review potential competitors
• Consider channels to market
• Consider unique selling points
• Consider securing IP (Intellectual Property)

LX Innovations has assisted many customers with the above steps, so don’t hesitate to contact us if you need any support in these areas.

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Contact Profile

LX Innovations

LX Innovations is an award winning Australian electronics design house, specialising in the wireless and low power electronics designs. LX offers clients a range of professional solutions designed to take a new product idea from concept through to production.

LX Innovations services include full turnkey electronics design, electronics, firmware and software design, electronics engineer consultancy, rapid prototyping, electronics manufacturing and commercialisation and technical support. LX’s team takes an innovative approach to developing each project to ensure it gets to market fast with the best possible features.
Kelly Blyth
P: +61 2 9209 4133


yellowbird, lx innovations, electronex


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