Wednesday, September 22nd, 2010
Australia’s executive assistants are being told to ditch black if they want to get ahead.

Image adviser Helen Robinett says it is the last thing women should wear.

She will tell delegates at the Executive Secretaries’ and Personal Assistants’ Conference in Melbourne on 18 October that style is eternal, fashion fades.

“Black is definitely fashion and should be retired to the back of the wardrobe,” she says.

Helen Robinett is well qualified to give image advice, as she is one of only six certified image professionals in Australia.

Her five tops tips for executive assistants to improve their image are: fabulous grooming, current clothing, investment in simple mix and match neutrals, accessorise to suit your personal style expression, and have a make up lesson.

“What executive assistants have to do is to have an individual style that commands authority, firstly and then a style which reflects the branding and professionalism of the organisation,” she says.

“There is no doubt that professional people become more confident when they are able to establish a signature brand that fits their position and organisation,” she adds.

Her address – Establishing your Personal Excellence Brand - will provide delegates with an overview of how to command attention, harmonise style with their personal brand, and build a corporate wardrobe with a budget.

As well as being an image consultant, Helen Robinett chairs the board for Big Brothers Big Sisters in Melbourne along with Try Youth and Community Services.

“It is a great organization and what I have enjoyed mostly is bringing the right people around the table as directors. Good business is all about relationships as people only ever do business with people they like and trust.”

About Helen Robinett
Helen Robinett is obsessive about helping people to feel fantastic about themselves. She is one of only six image professionals in Australia to achieve the designation of Certified Image Professional through the Association of Image Consultants International and has recently published a book on Personal Branding, Apprentice to Business Ace. She appears in the Who's Who of Australian Business Women.

Helen Chairs the board for Big Brothers Big Sisters and Try Youth and Community Services, both in Melbourne.

Contact Profile

Executive Secretaries’ and Personal Assistants’ Conference

The Executive Secretaries’ and Personal Assistants’ Conference is being organised by Performance Improvement Conference & Seminars.
Alan Moor
P: 03 9835 8900


fashion, Executive Secretaries, Personal Assistants, black, image, clothes, conference, corporate wardrobe



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