An exciting way to save for your next holiday without having to deal with the stress of a big credit card bill when you return has been launched by a new player to the market – easysaveholidays. Easysaveholidays will initially concentrate on the cruising market with a strategic partnership with P&O Cruises and Flight Centre in place for the initial launch.
Easysaveholidays is a division of the Lay-by Services Group, Australia’s premier lay-by group, with over 30,000 existing customers nationally and growing. Lay-by Services markets the highly successful Hamperking brand that helps customers save for gifts, whitegoods and hampers the easy way with lay-by.
The concentration on the cruising market is a strategic move by Layby Services Group, with research indicating that despite the global economic crisis the Australian cruise industry reached new heights in 2009. According to the International Cruise Council Australasia statistics, the number of Australians taking a cruise holiday rose 11 per cent to a record 366,721 last year.
“As the economic downturn hit last year, it seems Australians really hunted for value from their holidays and we’re delighted to be able to now offer a greater incentive to this market to save for their holidays in advance without outlaying hefty upfront credit card bills,” says CEO of Easysaveholidays, Terry Seremetis.
The annual number of Australians taking a cruise holiday has almost doubled since 2005, when 186,666 passengers took to sea.
Easysaveholidays believes they can grow this segment significantly with a new audience being given the opportunity to experience the delights of life aboard, knowing that their holiday does not eat into their existing savings. It’s all paid for with a smart saving plan ahead of cruise departure date.
Already, the benefits of a savings plan holiday via layby has been keenly received by customers. Easysaveholidays reports that there have been thousands of new enquiries for new cruise bookings for 2011/2012 and all have been taken since launching their website www.easysaveholidays.com.au just a few weeks ago.
In recent times lay-by has become a popular savings alternative with consumers of all demographics and across market segments, as it allows customers to select goods, lock in the price and pay as they go, thus avoiding hefty upfront costs or plans that require many year’s commitment
P&O Cruises is the leading cruise line in Australia and the only cruise line which focuses solely on the Australian market. It presently operates three ships - Pacific Jewel, Pacific Dawn and Pacific Sun – with a fourth, Pacific Pearl, joining its fleet in December.
A P&O Cruises spokesperson said the easysaveholidays product would provide another alternative for its passengers.
“Cruise passengers book their holidays up to 18 months in advance, so this will give our customers another way to plan ahead for their cruise of their dreams,” the spokesperson said.
The process for saving with easysaveholidays is made as simple as possible for the consumer – with easysaveholidays you pay for your cruise holiday before you sail with low weekly instalments that are direct debited from the customer’s bank account or credit card. For as little as $12.00 per week customers can save for a cruising holiday, selecting their cruise of choice from a wide selection of P&O Cruises’ holidays starting in 2011. The premise of easysave holidays allows you to plan ahead avoiding the need to outlay the entire cruise fee in advance as is done with all other travel bookings.
According to Seremetis, “Easysaveholidays allows consumers to save over 12 months starting on August 30, 2010 for cruising in 2011.
“Easysaveholidays offers a big selection of cruising holidays including some with no passport requirements all with low weekly payments and holidays are locked in at this year’s prices. There are no upfront fees, no credit card traps and we offer a safe and secure way for customers to save for their holidays.”
To find out more visit on cruises available visit www.easysaveholidays.com.au or call 1800406080 to book your cruise now.
Easysaveholidays is a division of the Lay-by Services Group, Australia’s premier lay-by group, with over 30,000 existing customers nationally and growing. Lay-by Services market the highly successful Hamperking brand that helps customers save for gifts, whitegoods and hampers the easyway with lay-by.
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