Wednesday, September 8th, 2010
Australia’s leading provider of grid connect solar power, Solar Shop Australia, has launched a new brand identity and advertising campaign as part of its bold national expansion plans.

The new branding and positioning, centred around ‘the power of good’ was developed in conjunction with Clemenger BBDO in Adelaide, and forms part of a broader business strategy that will see the organisation significantly grow its national footprint over the next two years.

Solar Shop Australia has recently opened six new retail concept stores in Queensland, Victoria, New South Wales and Western Australia, with a further two planned to open by the end of the year, taking the total number to 10 nationally.

Solar Shop Australia Chief Executive Officer, Tony Thornton, said the power of good demonstrated the organisation’s shift in thinking around the perceptions of grid-connect solar power.

“Today, it goes without saying that solar power is good for the environment. As a result, the green benefits of solar energy are no longer unique or effective selling points,” Mr Thornton said.

“People are becoming more focussed on the long-term financial benefits of investing in grid-connect solar power and, most notably, how power from the sun can free them from rising electricity costs and in many cases, earn them money from state based feed-in-tariffs.

“We want people to feel good by taking control of their household electricity bills, while still having a positive impact on the environment.”

Mr Thornton said the new direction reflected the maturation of Solar Shop Australia as an industry-leading organisation.

“In just 10 years, Solar Shop has grown from being a small South Australian owned and operated organisation with six employees to the nation’s number one provider of grid-connect solar panels, with a growing employee base and a truly national presence,” Mr Thornton said.

“Our extensive research has identified the markets that we want to expand into, and as a business we’re committed to meeting the growing demand among Australian households for quality solar power solutions and providing the service to match with an overhaul of how we connect with customers.

“The response to our new retail stores has been overwhelming. We listened to customers and what they were looking for, in what has become a very crowded and confusing market. We are the only solar company to offer a full service, multiple panel options, solar finance with $0 deposit and custom design and it’s delivering real benefit to our customers.

“They are exciting and dynamic times for the industry with new players entering the market constantly and the legislation on incentives and rebates a moving target. Ultimately, we want to lead the charge in helping one in 10 Australian homes to be powered by solar by 2020,” he said.

For further information about Solar Shop Australia, go to


Contact Profile

Solar Shop Australia

Since its inception, Solar Shop Australia has installed in excess of half a million solar panels or approximately 30 megawatts of solar power on residential and commercial premises throughout Australia. Over the 25-year life span of a system, one megawatt of solar power produced saves up to 44,597 tonnes of greenhouse gas and 5.7 billion litres of water that would otherwise be used in the generation of coal fired power stations.
Victoria Firth
P: 0415 194 095


Solar Shop Australia, Power of Good, solar energy



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