Tuesday, September 7th, 2010
Building a culture of philanthropy is a significant challenge for around one third of Australian and New Zealand schools and tertiary institutions, reveals a study released at the Association of Development and Alumni Professionals in Education (ADAPE) International Conference at the Adelaide Convention Centre today.

Despite this, the third bi-annual benchmarking study of 250 educational advancement professionals also found that successful fundraising by Australian schools and tertiary institutions is growing, and is best performed by older institutions.

“Fundraising revenue has grown steadily across the sector since 2005 with a slant towards older institutions, where programs are more mature and engagement with alumni is well developed.

“But the signs are very encouraging for institutions that have recently focused on fundraising, with one in five hitting the million dollar mark within five years,” ADAPE Chief Executive, Michele Dunn, said.

Thirty-nine percent of respondents reported annual revenue in excess of $1 million compared to 23% in 2005, with half of all institutions established before 1905 raising more than $1 million per annum.

More than half (59%) of respondents reported an overall increase in donor numbers across the past two years, with fundraising goals up to $40,000,000.The total gross annual income, averaged across the past two years, was between $1 million and $5 million.

“With the pending review of educational funding at both school and tertiary level, it is imperative that educational institutions shore themselves now by looking at developing or establishing well resourced offices to concentrate on developing the relationships necessary for this kind of success,” Ms Dunn said.

The study also found that tertiary institutions are much more likely to use social networking sites, Twitter (32%) and Facebook (68%) to assist fundraising, compared to their secondary institution counterparts (8% and 48% respectively). On the other hand, schools were found to be much more likely to use SMS (25% to 2%) and Intranet (62% to 29%).

“ADAPE Adelaide 2010 marks the 20th anniversary of ADAPE and with world-class facilities, the multi-award winning Adelaide Convention Centre will add significant value to our guests’ learning and networking experience,” Ms Dunn said.

The ADAPE International Conference 2010 is held at the Adelaide Convention Centre 8-10th September 2010.

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Education, research, study, Australia, Australasian, Adelaide Convention Centre, ADAPE, development trends, Association of Development and Alumni Professionals in Education



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