Monday, April 18th, 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software that helps organisations increase revenue, margin, and customer engagement through automated analytics, announced today that Anthony Lake has joined the company as Principal Data Scientist.

Prior to joining Complexica, Anthony was responsible for business intelligence, data visualisation and analytics for Santos Ltd, an Australian multi-billion dollar oil and gas company. Anthony has a strong background in data management, integration, warehousing, business intelligence, data visualisation, analytics, modelling and simulation. He is motivated by using data to drive decisions and business outcomes.

“I am delighted to announce the addition of Anthony Lake to our data science team,” said Dr Zbigniew Michalewicz, Chief Scientist of Complexica. “Anthony’s extensive background in analytics, modelling, and simulation will help us maximise the value Complexica delivers for its clients. Being incurably curious – and inspired by difficult challenges and driven by the need to know rather than guess – I believe Anthony will find himself right at home with us.”

Anthony has had significant experience across both private and public sector organisations, both large and small. Anthony has presented to national and international audiences on building business intelligence capability, real-world innovation, data as an asset, IT strategy, and using data to drive business transformation.

 “I am excited by the almost limitless opportunities to use data to gain insights and improve decision making,” said Anthony Lake. “I am looking forward to working with companies to improve their performance and delivering tangible results.”

Contact Profile


Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine  – Larry, the Digital Analyst®  – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit:

Matthew Michalewicz
M: 0422813898


santos, complexica, anthony lake, michalewicz, analytics, business intelligence




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