Tuesday, April 12th, 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software that helps organisations increase revenue, margin, and customer engagement through automated analytics, announced today that it has signed a contract with Coventry Group (ASX: CYG) for the provision of its flagship product “Larry, the Digital Analyst®”. Coventry will use Larry, the Digital Analyst to provide automated analytics to its telesales operators and in-field sales reps within the Konnect and Artia business units of Coventry Group.

“The goal of modern sales & marketing is to provide the right offer to the right customer at the right time using the right channel. This problem is not easy to solve and requires a lot of analytics,” said Peter Caughey, CEO of Coventry Group. “Rather than building out an internal analytics team to investigate and analyse countless data sets, we have partnered with Complexica to provide our sales reps with the answers they need, when they need them, on a fully automated basis. We are excited about the benefits that Larry, the Digital Analyst will deliver to our business.”

Coventry Group (ASX:CYG) is an Australia-based distributor of industrial products and operates throughout Australia and New Zealand. The Company operates in four divisions, which include fasteners, fluid systems, gaskets, and hardware. The company employs approximately 650 people, with annual revenue of $190 million. For more information about Coventry Group, please visit: www.cgl.com.au

Larry will join Coventry’s workforce as a Digital Analyst, tasked with analysing large internal and external datasets on a 24/7 basis to provide customers with win-win outcomes. Larry will serve as a recommendation engine within Coventry’s transactional environment to provide customers with personalised offers and automated insights, initially through telesales operators and in-field sales reps, and later through Coventry’s online store.

“We are proud to add Coventry Group as a customer of Complexica, and look forward to driving a variety of revenue and margin benefits for the business through the deployment of Larry, the Digital Analyst,” said Matthew Michalewicz, CEO of Complexica. “Larry will revolutionize the precision of Coventry’s customer segmentation and personalisation of offers, and we look forward to working with them to increase their sales & marketing efficiency.”               

Contact Profile


Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing activities, ranging from promotional planning, pricing, and product mix optimisation, through to sales force automation, CRM, and multi-channel quoting and order processing. The company was founded upon the cutting-edge research of several world-renowned computer scientists, and possesses significant expertise in the areas of data mining, analytics, expert systems, optimisation, and cognitive computing. Our software applications are cloud-based and powered by our proprietary computational engine  – Larry, the Digital Analyst®  – which is based on a variety of smart and adaptive algorithms. For more information about Complexica, please visit: www.Complexica.com

Matthew Michalewicz
M: 0422813898
W: www.Complexica.com


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