Sunday, September 12th, 2010
Social networking software developer GaggleHouse has won an Australian Information Industry Association (AIIA) iAward in the e-Inclusion and e-Community category for its development of 50and, Australia’s first social network dedicated to baby boomers.

GaggleHouse CEO Liz James said the award was a great motivator for her team, which has spent the past two years building the new platform.

“50and has attracted well over 3,000 people since it launched six weeks ago, so we are immensely pleased with this further validation of our technology and approach to market,” James said.

One quarter of the Australian population -- just over 5 million people -- were born in the baby boomer age group, between 1946 and 1964. They hold half the national wealth and are starting to retire.

"Contrary to conventional wisdom, they adopt technology with enthusiasm and have shown a willingness to try new brands and products," James says.

GaggleHouse was assisted in its development by Melbourne firm ThoughtWorks.

The platform for 50and was developed using the web friendly, open source framework Ruby on Rails. Behind the scenes is a comprehensive community management system providing customer service, content management, reporting and marketing.

According to a recent Nielson report, social networking has overtaken the use of email.

GaggleHouse CEO Liz says, “It makes sense that social networking, like the online dating industry, will start to splinter into smaller niche networks where everyone has something in common drawing them together. At GaggleHouse we are positioning ourselves to service many niche social networks, internationally.”

GaggleHouse believes in a wholistic approach to connecting people in online communities.

“Not everyone is searching for love, some are seeking friends and others are looking to connect with a community to meet like minded people and access relevant information,” James says. “Unlike any other service, we deliver this all within the one platform.”

GaggleHouse provide a full service solution, developing and maintaining the product technology and driving the membership to create a thriving dynamic community and big online brand.

“We’re not about creating lots of social networks, we are focused on quality not quantity,” says James. “If we can create two or three big brand social networks we’ll be very happy.”

Contact Profile


GaggleHouse has a 10-year track record of building successful niche online communities. The company specializes in developing social networking and dating platforms for niche markets. The company recently launched, a social networking site for baby boomers and onwards, seeking friendship and love.
Liz James, CEO Gagglehouse Pty Ltd
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social dating, online dating, meeting people online, dating for baby boomers, meeting online, seniors dating, mature dating, entrepreneurs, iaward



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