Tuesday, August 10th, 2010
Fashionistas beware! A Perth designer is driving the demand for denim with a sneak peak at her label during the Blitz The Night event on August 21.

Blitz The Night is the culmination of Blitz The Streets, a Perth Street Fashion competition designed to showcase local designers, whether student, emerging, established or boutique.

Joanna Ferguson is soon to launch the JO DENHAM Designer Jeans label, embracing iconic Australian landmarks across each style while using the Southern Cross as an accessible and universally-recognised symbol.

Three JO DENHAM Designer Jeans pieces will be on show at Blitz The Night, ahead of the upcoming official launch later this year.

Sydney DJ Joe Black will be gunning out the grooves while models highlight competition designs on the catwalk before the ultimate winner of Blitz The Streets is announced.

Tickets are $15 and available in-store from Pigeonhole at 9 Shafto Lane and Scarlett Fashion in North Beach Shopping Centre, both in Western Australia. The evening includes door giveaways, a raffle of fashionable goods and a showbag.

Blitz The Night will be held at Padlock Studios, 104B Murray Street, in the Perth CBD.

PICTURED: Joanna Ferguson, wearing her own label JO DENHAM Designer Jeans

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JO DENHAM Designer Jeans

Confessing her love for denim, Joanna Ferguson is launching the JO DENHAM Designer Jeans brand that embraces iconic Australian landmarks in each style and uses the Southern Cross as an accessible and universally-recognised symbol.
Joanna Ferguson
P: 0418 154 874
W: www.jodenhamjeans.com


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