Thursday, April 7th, 2016

China - Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that it has appointed Rodger Soo as vice president and general manager, Avnet Technology Solutions, China. In this role, Soo holds responsibility for the strategic direction, expansion of emerging channels and long-term profitable growth for the local business. In addition, he also holds the position of chief legal representative for Avnet Technology Solutions, China. Soo's appointment came into effect on 15th March, 2016, and he reports directly to William Chu, president, Avnet Technology Solutions, Asia Pacific, succeeding George Ng.

With more than 18 years of experience in various marketing and business leadership positions within the Asia Pacific IT industry, Soo brings with him extensive knowledge and a unique perspective. Prior to joining Avnet, Soo held leadership positions with several industry-leading IT organizations across Asia Pacific and Japan, including Hewlett Packard, Microsoft, SUN Microsystems and Oracle.

"Rodger is an accomplished leader who has proven ability in profitably pursuing new market opportunities and driving innovative business strategies," said William Chu, president, Avnet Technology Solutions, Asia Pacific. "He will be a valuable addition to Avnet's Asia Pacific leadership team as we continue to transform our business and provide our partners with premier solutions that span the entire IT lifecycle."

Learn more about Avnet Technology Solutions, China: 
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About Avnet, Inc.

From components to cloud and design to disposal, Avnet, Inc. (NYSE:AVT) accelerates the success of customers who build, sell and use technology globally by providing them with a comprehensive portfolio of innovative products, services and solutions. Avnet is a Fortune 500 company with revenues of $27.9 billion for the fiscal year 2015. For more information, visit

Media Contacts

Sarah Harvey
Avnet Technology Solutions
Phone: +61 2 8875 0523
Email: [email protected]

Melinda Ilagan 
EASTWEST PR for Avnet Technology Solutions, Asia Pacific
Phone: +65-6222-0306
Email: [email protected] 

Contact Profile

Melinda Ilagan

P: +65 6222 0306


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