Tuesday, April 5th, 2016

SINGAPORE, Apr 5, 2016 - (ACN Newswire) - A record 1,231 entries from 20 countries were submitted to the Asian Marketing Effectiveness & Strategy Awards 2016. Entries have continued to grow steadily from last year, with an overall increase of 10% across 5 award sections of Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.

Commenting on the entries, Andrea Hayes, Festival Director, says, "The Asian Marketing Effectiveness & Strategy Conference & Awards reflects the marketing communications industry in Asia Pacific. The record entries is not only testament to the prominence of the awards and the value the industry places upon them, but also a demonstration of the increasing breadth and depth of the work in this region. The competition will be tougher with more entries than ever, and we look forward to finding out which campaigns will make the shortlist this year."

The number of entries received from each country is as follows:

Australia:        96
Bangladesh:        6
Cambodia:          2
China:           219
Hong Kong:        74
India:           298
Indonesia:        13
Japan:                28
Malaysia:            30
New Zealand:       27
Pakistan:              3
Philippines:         90
Singapore:         187
South Korea:         9
Sri Lanka:             6
Taiwan:               39
Thailand:             43
United Kingdom:    4
United States:       6
Vietnam:             51
Total:              1231

The entries will be judged and shortlisted by a 100-strong industry contingent of brand leaders and top strategists from the region over the next two months. The shortlist will be released on 18 April.

Aparna Sundaresh, Global Brand Development Director for Paddlepop and Max at Unilever and Jury President for Effectiveness awards, comments, "We live in exciting times indeed, with an overdose of 'moreness' - more data, more channels and even more communication platforms. The ideas that challenge the norm and transform businesses are still the simplest, most meaningful ones that start with a relevant insight and carry that clarity through the brand strategy. The best campaigns ace the balancing act of protecting the simplicity & underlying purpose of an idea whilst amplifying it through a clear consumer journey, in order to translate to business results. I am very excited to see the best that Asia has to offer today and look forward to being inspired, challenged and amazed!"

Winners will be honoured at the Awards Ceremony, held after the Asian Marketing Effectiveness & Strategy Conference on the evening of 31 May 2016 at Grand Hyatt Singapore. For full information on Asian Marketing Effectiveness & Strategy Conference & Awards or to register to attend, please visit www.ames.asia.

About Asian Marketing Effectiveness & Strategy (AMES)

The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific's foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards. The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com


Regina Low, 
Festivals Marketing and Relationships Manager
[email protected]
Tel: +65 6579 0543

Contact Profile

Regina Low

W: www.ames.asia


Marketing, eMarketing


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