Wednesday, August 4th, 2010
Integrated brand communications agency Imagination has picked up a multi-channel communications project for health brand Sanitarium. The campaign focus is Sanitarium’s ‘Sanctuary’ – the brand’s holistic health and wellbeing centre in Pyrmont.

This new project signals a fresh direction from the Sanitarium Company as its brand moves towards becoming a truly holistic health and wellbeing offering.

Imagination has been appointed to assist with an integrated launch strategy and communications plan for the new health & wellbeing centre and experiential space – a move that will see them working alongside PR agency, Bite Communications and digital agency Sputnik. Commenting on the partnership, Imagination strategy director Chris Dobson said:
“We’re delighted to have the opportunity to work alongside such a respected and historically significant client as Sanitarium. Launching the new Sanctuary Sanitarium brand provides the kind of integrated planning, creative and production challenge our team relishes.“


Imagination Sydney, project win, new business, Sanitarium, Sanitarium Sanctuary, health and wellbeing centre, Pyrmont, Chris Dobson



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