Tuesday, August 3rd, 2010
The taste of loose tea leaves in the convenience of a bag

Lipton has launched Lipton Large Leaf tea – a new range of black and herbal tea products featuring an innovative pyramid tea bag that give tea leaves more room to move, enhancing your tea experience.

Larger than traditional double chamber tea bags, Lipton Large Leaf’s pyramid tea bag offers the best of both worlds – the full flavour of loose tea, with the convenience of a tea bag.

Made from gossamer mesh, these unique shaped tea bags provide extra room for tea leaves - and for herbal tea, bigger fruit pieces - to move whilst brewing.

Lipton Large Leaf tea is offered in a range of five delicious flavours. The black tea range includes the traditional favourites that you know and love Lipton for:
• English Breakfast - a full bodied, richly favoured tea and perfect to wake up to
• Imperial Earl Grey - a robust tea with aromas of bergamot

The herbal tea range comprises of three innovative new flavours which are only available from Lipton:
• Mediterranean - a herbal infusion with lime tree blossom, releasing light and floral flavours
• Morocco - an infusion of spices, herbs and crushed mint for a calming experience
• Alps - a unique herbal infusion made with hibiscus, enriched by rosehip, strawberry, raspberry and cranberry fruits

Andrea Martens, Marketing Director for Hot Tea at Unilever said; “The new Lipton Large Leaf range has a unique pyramid bag which allows the larger leaves and fruit pieces to move around, providing a quality tea infusion. Lipton Large Leaf provides a complete sensorial experience through the tea’s unique taste, look and aroma, making the result a special and delicious cup of tea."

Lipton Large Leaf is sold in a stackable box with a click-top lid for quality assurance, making it the perfect addition to Australian kitchens.

Lipton Large Leaf tea is available in stores now with a RRP $3.49 for 20 bags.

For more information please visit http://www.liptonpyramidteas.com/pyramid_teas

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Lyndsey Gordon

P: 02 8281 3839
W: www.liptonpyramidteas.com/pyramid_teas

Jacinta Frilay

P: 02 8281 3843
W: www.liptonpyramidteas.com


Lipton, Lipton Australia, Lipton Large Leaf, Lipton Pyramid bags, Lipton New Flavours, Tea, Tea leaves, Green tea, Black tea, herbal infusion, hearbal infusion, Lipton Pyramid Teas, Lipton Tuscan Lemon, Lipton Mediterranean, Lipton Morocco, Lipton Alps



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