Wednesday, March 30th, 2016 adds“China LBS Market to 2016-2020”reports to its database. We can offer you discount on this report.

This market research study presents a detailed segmentation of the LBS market in China by technology (outdoor LBS, indoor LBS). The leading vendors identified in the market are Alibaba Group, Baidu, Dianping, Navinfo, and Tencent.

Outlook of the location-based services (LBS) market in China 
Technavio’s market research analysts have predicted the location-based services (LBS) market in China will grow tremendously at a staggering CAGR of more than 46% over the forecast period. This market will be positively affected by the growing popularity of mobile commerce in the coming years. China is the largest mobile market in the world with more than 1.3 billion mobile connections and 600 million active mobile Internet users. Moreover, the use of mobile-based activities related to banking, gaming, online shopping, and LBS, and social networking are extremely popular in China. Furthermore, mobile commerce has led to the rapid growth of the mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Therefore, the adoption of location-based services in China will aid in the growth of this market in the coming years.


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In this industry research report, analysts have estimated factors like an augmented demand for location-based games to spur the growth of this market in the predicted period. The easy availability of affordable smartphones has led to the growing popularity of location-based games such as Ingress and Tourality. Owing to the growing popularity of location-based games, many businesses and LBS app developers are focusing on gaming as an important sales channel. Therefore, the integration of location-based services with mobile games will impel the prospects for growth in this market until the end of 2020.

Segmentation by technology and analysis of the LBS market in China 
- Outdoor LBS 
- Indoor LBS 
During 2015, the outdoor LBS segment dominated the market and is anticipated to reach more than USD 11 billion by 2020. Outdoor LBS has extensive applications in city planning as they help in the intelligent design of city infrastructure using population density heat maps. These maps enable public transport managers plan and update routes to match the actual and future needs of the commuters. With growing smart city planning activities, outdoor LBS also provide monitored solutions to improve energy efficiency, thereby propelling this market segment’s growth over the forecast period.

Competitive landscape and key vendors 
The LBS market in China is highly competitive owing to the presence of several SMEs and established companies. This market has high growth potential as many big enterprises have launched applications that offer innovative retailing solutions.


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The leading vendors in this market are -

Alibaba Group 
Other prominent vendors analyzed in this market research are AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, and ZTE.

Key questions answered in the report include 
- What will the market size and the growth rate be in 2020? 
- What are the key factors driving the LBS market in China? 
- What are the key market trends impacting the growth of the LBS market in China? 
- What are the challenges to market growth? 
- Who are the key vendors in the LBS market in China? 
- What are the market opportunities and threats faced by the vendors in the LBS market in China? 
- What are the trending factors affecting the market shares in China? 
- What are the key outcomes of the five forces analysis of the LBS market in China?


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