Wednesday, March 30th, 2016

Outlook of the global ballistic targeting system software market

The ballistic targeting software (BTS) is extensively utilized by professional shooters, hunters, and military services, and is used for the training of all types of shooters, including hunters, snipers, and target shooters. Though the market for BTS software is small, it is anticipated to grow steadily over the forecast period. Factors such as the ability of BTS to augment the firearm performance will result in its augmented adoption during the predicted period. With the help of BTS software, a user can compare the bullet trajectory and other parameters and make an informed shot. The ability of this software to predict the accuracy and trajectory of the shot, even in the case of a moving target, will lead to the steady growth of this market. Technavio’s market research analyst has estimated this market to grow at a CAGR of over 4% by 2020.

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The integration of Bluetooth and wireless technology will be the key driver for this market. Precision shooting depends on several factors like wind direction, wind speed, and muzzle velocity. It also involves the use of several devices like the weather tracker and the rangefinder. In the BTS software, these factors have to be entered manually. However, with the integration of the Bluetooth technology, weather data from weather trackers and range information from rangefinder can be shared to a remote personal digital assistant (PDA) with GPS capability.

Product-based segmentation and analysis of the BTS software market 
- BTS software mobile application 
- BTS software for PCs and laptops 
The BTS software mobile application is mostly used for ballistic calculation and involves the manual entry of bullet features like bullet weight, bullet length, and bullet diameter. Once the details are entered into the application, it calculates and generates output in the form of milliradian (MRAD) or MOA.

Geographical segmentation and analysis of the BTS software market 
- Americas 
In 2015, the Americas dominated this market and accounted for a market share of more than 65%. The presence of a significant number of hunters and shooters in the region will lead to the increased adoption of this software and technology.

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Competitive landscape and key vendors 
The global BTS software market is competitive due to the presence of numerous suppliers. The presence of a large number of vendors in the market will compel software providers to render innovative solutions with advanced capabilities and features, such as improved angle assessment for better accuracy.

Key vendors in the market are -

JBM Ballistics 
Lex Talus 
Other prominent vendors analyzed in this market study are Applied Ballistics, iSnipe, Knights Armament Bullet Flight, Range-Time Software, Nikon SpotOn Ballistic Match Technology, Nosler Ballistics, and Patagonia Ballistics.

Key questions answered in the report include 
- What will the market size and the growth rate be in 2020? 
- What are the key factors driving the global BTS software market? 
- What are the key market trends impacting the growth of the global BTS software market? 
- What are the challenges to market growth? 
- Who are the key vendors in the global BTS software market? 
- What are the market opportunities and threats faced by the vendors in the global BTS software market? 
- Trending factors influencing the market shares of the Americas, APAC, and EMEA. 
- What are the key outcomes of the five forces analysis of the global BTS software market?

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