Friday, July 23rd, 2010
  1. A new type of entrepreneur is on the rise in Australia, combining their business pursuits with family life. They are mumpreneurs.

Mumpreneurs are successful, confident and innovative entrepreneurs who choose to be self-employed operating a business from home, while caring for their children and families at the same time. They need to be innovative, professional, have great time management skills and flexibility and many women, like Queensland’s own Peace Mitchell and Katy Garner who run online community Connect2Mums, are finding success in this new industry.

Taking time out from running the Connect2Mums community conference and associated AusMumpreneur Awards to be held next week, sisters Peace and Katy want to share their entrepreneurial success with other mums.

“Connect2Mums provides a safe and supportive environment for women in online businesses to get together and share information, network and gain support,” Peace explained.

“The site provides members with relevant information and opportunities to interact and socialise with other mums across Australia and New Zealand, such as Friday night live chats, newsletters, product reviews, events, competitions and articles.

“These are professional women who value their time with their children, but are also highly ambitious and want to feel successful as businesswomen. They believe that when it comes to success in career and in family you can have it all,” she added.

The Connect2mums Mumpreneurs Conference and AusMumpreneur Awards are another way that Peace and Katy support, celebrate and acknowledge the achievements of Australian and New Zealand women in business, as well as men who combine business and family life.

These exciting events provide the opportunity for women from all over Australia to come together to gain new skills, connect with fellow mumpreneurs (and some brave dadpreneurs), be inspired by leading business experts and celebrate the success of the best and brightest in the industry over three days.

The AusMumpreneur Awards take place at a glamorous event at Rydges, Southbank, Brisbane on Saturday, 31 July. These awards are the only events of their kind in Australia and will be officially opened by Hon Karen Struthers MP the Minister for Women, with Queensland premier Anna Bligh recording a video message for the event.

For more information on the Mumpreneurs Conference or the AusMumpreneur Awards visit or email [email protected]

Contact Profile


• Connect2mums is Australia’s leading online community for Mumpreneurs.
• Connect2mums provides a safe and supportive environment for women in business to get together and share information, network and gain support.
• Connect2mums was launched in April 2009, and since this time has grown rapidly. There are currently 2000+ members with a projected growth to 10,000 in 2011.
Johanna Baker-Dowdell
P: 0423 969 661
M: 0423 969 661


Mumpreneur, dadpreneur, Connect2Mums, Ausmumpreneur Awards, Peace Mitchell, Katy Garner



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