Friday, March 18th, 2016

New technology, changing business structures and new marketing channels are opening up a skills gap that could hurt Australia’s agricultural competitiveness according to a recent report published by Agricultural Appointments.

Agricultural Appointments, Managing Director, Dr Ray Johnson, said the 2016 Agrifood Talent Report highlighted a trend toward niche production of differentiated products as well as the a new wave of digital technology, adoption of new business structures and innovative marketing by farmers.

“We are seeing a shift way from the traditional way of doing things to ways that require new skills and knowledge,”

“Tomorrow’s farmer won’t just focus on driving the tractor, they’ll also be using technology such as UAVs and remote data capture, to choose production that’s most profitable, produce a speciality product and be acutely aware of consumer demands,” Dr Johnson said.

In producing the report, Agricultural Appointments spoke with industry experts about emerging trends in the industry.

“There were clear themes that emerged. Everyone spoke of the advancement in digital technology, marketing, entrepreneurship, and consumer insights as the forces that will drive the industry forward,” Dr Johnson said.

The report also highlighted the impact new technology would have on the skills a business needs to be successful. As the number of students graduating from agricultural science courses continues to decline, and those who do aren’t necessarily going on to work on farms, businesses will also need to develop new skills within the existing workforce. They will need to run a skills audit to ensure they're set up for the future.

“Employees will always be the greatest asset to a business, particularly as we move to smaller and highly skilled workforces,” Dr Johnson said.

This reinvention will require help to identify the skills gap, develop training programs and  facilitate the development of existing staff.

With the right skills and business model the future of agriculture is bright in Australia.

“It’s an exciting time for the industry, and as recruiters and HR consultants, we look forward to helping clients as they reposition for the future,” Dr Johnson said.

The report is available for download here

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Agricultural Appointments

For over 35 years Agricultural Appointments has helpedbusinesses of all types meet the hardest challenge: recruiting  the right people. From farm managers to food technologists, winemakers to research scientists and product developers to CEOs, we recruit for roles right across the food supply chain. 

From paddock to plate, we know people: how to find them and make sure they’re right for your role and culture.

Dr Ray Johnson, Managing Director, Agricultural Appointments
P: 03 9866 6899
M: 0419 012 841


agribusiness, agribusiness trends, agribusiness issues, agribusiness industry reports, agrifood trends



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