Tuesday, March 15th, 2016

Printing Global Market For Packaging 2016-2020

WiseGuyReports.com adds “Printing Global Market For Packaging 2016-2020” to its research database.

This market research study segments the global printing market for packaging by technology (flexography, rotogravure, digital, and others) and by geography (the Americas, APAC, and EMEA). This market report also presents an analysis of the key drivers and challenges that influence the market growth. The key leading vendors identified in the market are AB Graphic, HP, Landa, RR Donnelley & Sons, Xeikon, and Xerox.

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Outlook of the global printing market for packaging

Technavio’s market research analyst predicts the global printing market for packaging to grow steadily at a CAGR of close to 6% during the forecast period. The rapid growth of the packaging and labelling industry is driving the printing market for packaging globally. Packaging and labelling have become so much more than providing information about the price and name of the product. Packaging in terms of design, color, and ingredients play a significant role in attracting customers. Also, the convenience of carrying, using, and disposing of the package is essential. Hence, in an extremely competitive market, it is of prime importance for the manufacturers to create shelf appeal and visibility of their products which has resulted in manufacturers increasing their focus on proper packaging to create brand awareness and attract customers. Thus, the growth of the packaging and labelling industry will translate into the growth of the printing market for packaging and labelling during the forecast period.

With increasing demand from emerging countries, the printing market for packaging is expected to experience rapid growth until the end of 2020. Factors like the increasing demand for manufactured goods and an upsurge in the disposable income of people worldwide will impel the prospects for market growth until the end of the forecast period. Also, China is establishing facilities for manufacturing products for digital packaging and labelling process which will, in turn, bolster the growth of the printing market during the forecast period.

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Segmentation by technology and analysis of the printing market for packaging






During 2015, the flexographic printing packaging segment dominated the global printing market accounting for close to USD 150 billion. Factors such as technological advancements in plate technology, anilox rollers, inks, methods to mount plates, and curing or drying system, and augmented demand for paperboard packaging and flexible packaging will aid in the growth of this market segment during the forecast period.

Geographical segmentation and analysis of the printing market for packaging


  • Americas
  • APAC
  • EMEA

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