Tuesday, July 6th, 2010
Adelaide-based software company VersaDev's directors returned from a major exhibition in Singapore with contracts in their pocket and smiles on their faces.

CommunicAsia 2010, a one-stop ICT event that attracts more than 35,000 buyers/sellers including 9000 senior executives, is seen as the place to be for those looking to capitlise on their innovative products.

One of the big names there this year was Skype CEO Josh Silverman who outlined the six-year growth of Skype from nothing to half a billion users, accounting for 12 per cent of the world's international calling minutes.

For VersaDev's David Fennessy it was his second visit to CommunicAsia, and his most productive.

"It was very good, very busy, but very worthwhile," Mr Fennessy said.

"The focus this year was on companies looking for opportunities to partner whereas last year in the fallout from the finacnial crisis, the focus was on solutions for problems.

"We have come back with a deal to be the sole Australian distributor for a South Korean company ZConverter; who make server back-up and recovery systems. They've got back-up solutions that can do what others in the market can't.

"We've also signed up partners for our own software product in Hong Kong and that gives us excellent exposure in a growning market.

"All in all it's been great."

One of the side shows of CommunicAsia is the giveaways that the companies use to attract attention.

Last year Samsung and LG mobiles were the item of choice - this year it was the iPad.

"Everybody wanted the iPad, it's the big thing," David said.

"And elsewhere in Singapoere the copies had already hit the streets with Ipeds, aPads and all sorts."

Mr Fennessy paid tribute to the work of governament agencies InnovateSA and AusTrade.

"They are a fantastic resource," he said.

"They get you in front of the right people and in meetings you wouldn't be able to arrange on your own."

Being from Adelaide was also an advantage, he said.

"A lot of people you talk to now know Adelaide because they studied there or they know someone who is studying there," he said.

"The international education thing is working very well for us."