Wednesday, March 2nd, 2016

10 million Australians 14+ (52%) swim, cycle or run, Roy Morgan Research shows—but just 1 in 17 of us do all three, and an elite 1 in 80 do all three consecutively in that physically brutal pursuit: the triathlon.

Swimming is the most popular of these three sporting activities, with almost 6.8 million regular or occasional participants (35% of Australians), followed by Running/Jogging (4.9 million, or 25%) and Cycling (3.7 million, or 19%). 

Around 6.1 million people do just one of the three sports, another 2.9 million do two, and an elite 1.1 million participate in all three, whether often or on occasion. But among these tri-hards is a super-elite group who tri-hardest: 244,000 Australians who do triathlons.

Number of Australian Swimmers, Runners, Cyclists - and Triathletes

Source: Roy Morgan Single Source January - December 2015, sample n = 15,367 Australians 14+

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“We think of ourselves as a sporting nation, but only around one in four Australians (27%) agree they love to do as many sports as possible.

“Triathletes are the most likely of all sports’ participants to love doing many sports (77%)—which makes sense given triathlons already include three-in-one by definition.

“However they aren’t sports snobs. Triathletes, as well as all those who swim, run and cycle, have well above-average rates of participation in just about every other activity: from ice skating and snowboarding, squash and badminton, to gymnastics, hockey, lawn bowls, dirt biking, ballroom dancing, sailing and darts.”

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


swimming cycling running triathlons




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