Monday, June 21st, 2010
Over 30,000 prospective and new mothers joined clubNUTRICIA in its first year, surpassing expectations of its parent company, Nutricia Australia Pty.

Launched last year, the website is a convenient and beneficial go-to guide on a large range of pregnancy and early parenthood topics, at no cost to the visitor.

A significant reason behind the quick success of clubNUTRICIA pays a large thanks to the support of its Advisory Service. The website provides free one-on-one expert advice via freephone, email or LiveChat and advice is provided by qualified healthcare professionals.

The LiveChat service is a particularly innovative service for websites in this market; visitors connect with an advisor and received information and answers to their questions instantly. One-on-one advice is given on a large range of topics, from morning sickness, pregnancy nutrition, and preparing for labour right through to feeding problems, allergies and introducing solids.

“The clubNUTRICIA LiveChat tool is a revolutionary approach in pregnancy & parenting support in Australia and is something every expectant and new mother can benefit from.” said Paula Brasovanu, clubNUTRICIA Advisory Midwife.

“Being pregnant is an amazing and exciting time, but it also comes with a lots of questions. Our team is passionate about what they do and we are here to help mums and mums-to-be with any concerns or questions they have.”

The Advisory Service team is made up of a group of qualified experts including Nutritionists, a Midwife and Dietitians, with knowledge based on years of experience in their respective fields.

Mums and mums-to-be based in Australia can register with the baby club online and receive personalised emails matching their stages of pregnancy or their child’s development. Once registered they can also share their experiences with each other through the different forums, and find other mums using the club's Friend Finder. New members also receive a free welcome gift when they sign up.

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clubNUTRICIA Pregnancy & Baby Club

clubNUTRICIA is an online guide to pregnancy, birth and caring for a baby or toddler. The site includes a comprehensive range of informative articles, active forums and a pregnancy calendar that keeps mums and mums-to-be updated by email with information about their stage of pregnancy or baby's development. Free one-to-one, expert advice is also available via freephone, email or livechat from the club's Advisory Service.
Nick Guebhard
P: +64 356 4677


pregnancy, baby, family, reproductive health, parenting, toddlers, breastfeeding



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