Thursday, June 17th, 2010
SEO and usability are often seen as competitors in the battle to create effective websites.

However, UsabilityOne’s latest report – developed with AtomicSearch – reconceptualises the way we think about SEO and usability.

The report, “Combining the Forces of SEO and Usability”, provides a roadmap of how usability and SEO services can be leveraged to complement each other, improving website traffic, the user experience and ROI.

By identifying core areas of conflict and reconfiguring the development process, UsabilityOne’s report demonstrates how usability services and SEO can work together to enhance a website.

Managing Director of UsabilityOne, Shefik Bey, said: “Search engine optimisation (SEO) and usability services all too often exist in competition. Whilst SEO and usability are both crucial to a website’s success, the independent use of both is counterproductive to realising website objectives.”

He added: “Whilst the process of incorporating both usability services and SEO into the development stages of website production should not be oversimplified, by bringing both into the mix at an early developmental stage and keeping a careful balance of the needs and requirements of both, the results can be phenomenal.”

Since its’ founding in 2001, UsabilityOne has worked with an extensive range of corporate and nonprofit clients including ANZ, Telstra, Honda, Oxfam, REA, and government departments including the Department of Broadband, Communications and the Digital Economy, the Department of Education and Early Childhood Development, and the City of Melbourne.

UsabilityOne’s report is available online here:

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To arrange an interview with Managing Director of UsabilityOne, Shefik Bey, or for any other queries, please contact:
Claire Hansen
Slattery IT
02 9280 3677 or [email protected]

UsabilityOne’s report, “Combining the Forces of SEO and Usability” is available online here:

Contact Profile


UsabilityOne is Australia’s leading usability consultancy, founded in 2001 and with offices in both Sydney and Melbourne.

Melbourne Ground Floor, 119 Ferrars St, South Melbourne VIC 3205
T 1300 783 103 | F 03 9684 3434 | E [email protected]

Sydney Level 1, 26–28 Wentworth Ave Surry Hills NSW Australia 2010
T 02 9261 4626 | F 03 9684 3434 | E [email protected]
Claire Hansen
P: (02) 9280 3677
M: 0422 082 853


Leading Australian usability experts, UsabilityOne, have released “Combining the Forces of SEO and Usability”, a joint industry report with AtomicSearch.



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