Tuesday, February 23rd, 2016

Of the six major industries honoured in the annual Roy Morgan Customer Satisfaction Awards, retail accounted for 14 award categories, spanning everything from department stores to quick service restaurants, shoe stores to supermarkets. Despite their diverse specialties, the winners of each retail category share one very important quality: an unshakeable, unbeatable commitment to their customers.

As usual, the retail awards went to a mix of first-time winners and veteran champions. Among those enjoying their first victory were Soul Pattinson (Pharmacy/Chemist of the Year), Rockmans (Clothing Store of the Year) and Athlete’s Foot (Shoe Store of the Year); while Myer (Department Store of the Year), Harris Scarfe (Discount Department Store of the Year) and Supercheap Auto (Auto Store of the Year) were among those who racked up repeat victories.

This year saw the debut of the Liquor Store of the Year category, and competition was fierce. But Dan Murphy’s prevailed, taking out the honours in style.


Retail Customer Satisfaction Award winners for 2015:

Auto Store of the Year

Supercheap Auto

Coffee Shop of the Year

Donut King

Clothing Store of the Year


Department Store of the Year


Discount Department Store of the Year

Harris Scarfe

Discount Variety Store of the Year

The Reject Shop

Furniture/Electrical Store of the Year

Betta Home Living

Hardware Store of the Year

Home Timber & Hardware

Chemist/Pharmacy of the Year

Soul Pattinson

Quick Service Restaurant of the Year

Pizza Capers

Liquor Store of the Year

Dan Murphy's

Shoe Store of the Year

The Athlete's Foot

Sports Store of the Year

Rebel Sport

Supermarket of the Year



Michele Levine, CEO, Roy Morgan Research, says:

“As online shopping continues to reshape the retail landscape, and consumers’ demands and expectations increase accordingly, businesses have one choice: evolve or dissolve. But even while retailers are adapting to new technologies, ‘omni-channel’ shoppers and increased pressure from internationals setting up shop in Australia, it’s crucial they don’t lose sight of the big picture.

“All the bells and whistles in the world won’t save you if your customers aren’t satisfied. At the end of the day, consumers want a positive shopping experience, regardless of whether they’re shopping in-store or via a digital device – and are quick to reward excellent customer service with loyalty and word-of-mouth recommendations. Just ask our 14 retail award-winners!”


View this release in full (and download the PDF) on our website



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Roy Morgan Research

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Samantha Wilson
P: (03) 9224 5268
W: www.roymorgan.com


customer satisfaction awards, retail, finance, automotive, telecommunications, red energy, aldi, foodland, iphone, lexus, myer, dan murphys, asgard, donut king, CBA, rockmans




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