Wednesday, June 16th, 2010

Perth Fashion Festival (PFF) is Western Australia’s premiere designer showcase that has grown to become a key fixture on the national fashion calendar.

This year’s Festival will be held from Thursday 9 – Wednesday 15 September and will feature an impressive line-up of events that will see some of the biggest names in Western Australian fashion join the next generation of emerging talent to display their new season collections.

Vivien’s Perth model, Sarah Pauley has been selected as the Face of this year’s Festival while celebrity fashion photographer, Russell James has already made international headlines with his appointment as PFF International Ambassador.

The program for the twelfth annual PFF is set to be the most glamorous yet, encompassing over 50 different events, starting with a secret highlight show and concluding with a red carpet gala finale at the West Australian Fashion Awards (WAFAs).

Perth’s old gasworks building will once again be transformed into a sophisticated, world-class venue that will host 11 runway shows, three more than in 2009. Also featured in this year’s program will be a kids’ parade, pop-up shops, fashion exhibitions, vintage and recycled clothing styling workshops, and fashion talks with industry representatives which will be held at various locations around the Perth metropolitan area.

Prominent local photographers, stylists and hair and makeup professionals will all be displaying their skills at this year’s Festival.

For more information please visit:
Perth Fashion Festival 9 - 15 September 2010

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