Tuesday, February 23rd, 2016

Victory was in the air at the annual Roy Morgan Customer Satisfaction Awards, with the winners being announced at a gala dinner in Melbourne.

Michele Levine, CEO of Roy Morgan Research, presented 32 awards to businesses that topped their respective fields with consistently high levels of customer satisfaction throughout the year – as judged by more than 50,000 Australian consumers.

There were no fewer than 10 first-time winners, including ALDImobile, triumphant in the extremely competitive Mobile Phone Service Provider category; Asgard, taking out 2015’s Retail Super Fund of the Year award; and Donut King, toppling four-time annual winner Michel’s Patisserie for Coffee Shop of the Year.

Among the many repeat winners were Lexus, scoring its second consecutive award as Car Manufacturer of the Year; Myer, snatching back the title of Department Store of the Year from its perennial rival David Jones; and Commonwealth Bank, building on its 2013 and 2014 triumphs as Major Bank of the Year with a third consecutive win.

Meanwhile, the hotly contested inaugural Liquor Store of the Year award went to Dan Murphy’s.

The Annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan’s Consumer Single Source Survey


Bank of the Year

Teachers Mutual Bank

Major Bank of the Year

Commonwealth Bank

Building Society / Credit Union of the Month

Greater Building Society

General Insurer of the Year


Private Health Insurer of the Year

Teachers Health Fund

Risk & Life Insurer of the Year

Real Insurance

Retail Super Fund of the Year


Industry Super Fund of the Year

ESS Super


Auto Store of the Year

Supercheap Auto

Coffee Shop of the Year

Donut King

Clothing Store of the Year


Department Store of the Year


Discount Department Store of the Year

Harris Scarfe

Discount Variety Store of the Year

The Reject Shop

Furniture/Electrical Store of the Year

Betta Home Living

Hardware Store of the Year

Home Timber & Hardware

Chemist/Pharmacy of the Year

Soul Pattinson

Quick Service Restaurant of the Year

Pizza Capers

Liquor Store of the Year

Dan Murphy's

Shoe Store of the Year

The Athlete's Foot

Sports Store of the Year

Rebel Sport

Supermarket of the Year



Home Phone Provider of the Year

Southern Phone

Home Broadband Service Provider of the Year


Mobile Handset Provider of the Year

Apple iPhone

Mobile Phone Service Provider of the Year


Travel and Tourism

Domestic Airline of the Year


International Airline of the Year

Singapore Airlines

Domestic Business Airline of the Year



Electricity Provider of the Year

Red Energy

Gas Provider of the Year

Red Energy


Car Manufacturer of the Year


Michele Levine, CEO, Roy Morgan Research, says:

“As always, this year’s awards saw a vibrant mix of Australian businesses being celebrated for their tireless commitment to customer satisfaction. From industries as diverse as automotive and utilities, banking and retail, all of the 2015 award winners have one thing in common: they go the extra mile for their customers and their customers recognise their efforts.

“Now in their fifth year, the Roy Morgan Customer Satisfaction Awards are widely considered to be the most accurate, reliable measure of customer satisfaction in Australia.

“Results are calculated using 12 months’ worth of responses to our Single Source surveys, allowing us to determine which businesses have most impressed the Australian public and business sector with their excellence in customer satisfaction.”

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Samantha Wilson
P: (03) 9224 5268
W: www.roymorgan.com


customer satisfaction awards, retail, finance, automotive, telecommunications, red energy, aldi, foodland, iphone, lexus, myer, dan murphys, asgard, donut king, CBA, rockmans




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