Thursday, June 10th, 2010
An online auction of Bridal Dresses and Accessories is giving Australia’s brides-to-be the opportunity to have the wedding dress of their dreams at a fraction of the retail price. Adelaide-based national auction house Evans Clarke is offering a range of styles, from voluptuous princess style dresses similar to the one worn by Carrie Bradshaw in the Sex and the City movie to an elegant fitted style like Fergie’s 2009 dress.

There are over 100 wedding gowns going under the hammer, with some starting bids as low as $200. The highest retail price for one of the wedding dresses is $4,180 with a starting bid of $500. The auction is open now and closes June 14th.

Evans Clarke National is embracing Social Media to help more people understand the value of online auctions. Using a strategy developed by eNova Digital, the company is using Facebook, Twitter and Blogs to draw attention to the service.

While online auctions have been a popular place to find a bargain for years very few people understand the online auction facilities that established auction businesses now provides. As Leo Capurso, Evans Clarke's Online Auction Consultant, said, "Unlike eBay and the like, you are dealing with specialists in the auction business who are able to provide items that would be rarely found at such value. We see Social Media as the ideal medium to engage a whole new generation of potential customers."

Using Social Media to complement their existing mainstream advertising, Evans Clarke expect to open the opportunity to buy products (new and used) for prices that are way below normal.

To see more photos of the bridal dresses being auctioned go to the “Bidding Online” Facebook page (, follow us at or to register and bid now go to

For more information please contact Rick Carter on 0412 813 870 or email [email protected]

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Evans Clarke National

Evans Clarke National has (formerly Evans & Clarke Auctions) operated in the industry continuously since 1933 as an auctioneering and valuation company.

The company holds Online Auctions for a variety of different products including categories such as Bridal Dresses & Accessories, Computers, IT & Entertainment, Homewares, Leisure, Furniture, Restaurant & Catering, Wine & Spirits & more.
Rick Carter
P: 0412813870

eNova Digital

eNova Digital have developed a Social Media Strategy for Evans Clarke, using Facebook, Twitter and Blogs to draw attention to the service.



wedding dresses, brides, bridal gowns, fashion, celebrity, social media, facebook, twitter, blogging



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