Saturday, February 13th, 2016

With Valentine’s Day fast approaching, a new survey by consumer research and ratings company Canstar Blue has revealed the online florist rated highest by loved-up Aussies.

Canstar Blue surveyed 3,000 Australian adults across the country in order to find out which online florist is deemed to offer the best variety of flowers, range of other gift items, and value for money. Retailers were also judged on how easy their websites are to navigate, as well as delivery speed and reliability.

“When it comes to Valentine’s Day, you don’t want to make any mistakes, so we wanted to find out which online flower delivery service is getting things right,” said Head of Canstar Blue, Megan Doyle. “It’s easy to spend a small fortune when you buy flowers and all those chocolates and teddy bears online, so it’s a good idea to find out what other consumers think about a particular website, including which offers the best value. That’s where we come in.

“Not only do you want to get a good deal, but you also want to be confident that your delivery instructions are followed accurately and promptly. Nothing can ruin Valentine’s Day like your planned surprise going wrong, especially when it’s out of your hands. It’s all about delivering on those promises when it matters most.”

Four nationally-operating online florists received the minimum number of survey responses to be included in the ratings – three of which received top marks for website navigation. Petals was the only retailer to score five stars for its variety of flowers and range of other gifts, but EASYFLOWERS came out on top with regards to value for money and overall customer satisfaction. It was also joined by Roses Only in achieving a five-star review for delivery speed and reliability.

“Consumers want a good range of products to choose from and a website that is easy to use, but ultimately they want to feel like they’re getting value for money from their purchase and can trust the delivery service,” said Mrs Doyle. “Trust is the key word when it comes to buying something like flowers online. You put your trust in the retailer to provide fresh, quality flowers, and then trust them to make the delivery on time.

“One in four survey respondents told us they have experienced an online flower order going wrong. That’s why it’s a good idea to do your research before getting out your credit card.

“Our research shows that for the second year in a row, consumers trust EASYFLOWERS to offer great value, provide speedy delivery, and do an overall good job.”


About Canstar Blue

Canstar Blue was launched in July of 2010 by CANSTAR - Australia and New Zealand’s premier researcher of retail finance information for more than 350 institutions across the finance sector. Canstar Blue measures and tracks Australian and New Zealand consumer satisfaction across over 100 different categories to help consumers make the best purchasing decisions for their needs.

What are the Canstar Blue ratings?

Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories including banking, telecommunications, appliances, electronics, utilities and FMCG. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The full range of results can be seen on the Canstar Blue website at

Contact Profile

Canstar Blue

Canstar Blue is a consumer research and ratings company with the aim of helping Australians make more informed purchase decisions. Before handing over your money, it’s a good to seek the opinions of your family and friends, and our customer satisfaction ratings are like asking thousands of your closest pals what they think about a particular product, service or brand. As well as producing these ratings, we also conduct regular consumer research on a broad range of subjects, and all our findings are freely available to read on our website.

Simon Downes
P: 07 3837 4171


Valentine's Day consumer research




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