Wednesday, June 2nd, 2010

As the winter chill sets in, so too grows Australia's craving for a generous, fresh-from-the-oven Mrs Mac's meat pie.

Coinciding with the first day of winter, Mrs Mac's today launched its limited edition Meat Lovers pie, the third and final instalment in the It's all about the pie campaign.

The campaign's first two pies, the Tex Mex (already an award-winner) and Italian Chicken, proved an instant hit with consumers and industry during their respective three-month releases.

Mrs Mac's Marketing Manager Merilyn Elson said the new Meat Lovers pie was a "carnivorous delight," making it an ideal option for winter and a fitting way to end the year-long campaign.

"The Meat Lovers recipe is simple and wholesome using only premium ingredients which speak for themselves," Ms Elson said.

"The first two internationally-inspired pies appealed to the changing tastes of our customers. We're pleased to bring the campaign home with another truly unique flavour experience."

Mrs Mac's Meat Lovers pie contains a tasty blend of chunky steak, bacon, cabanossi and pepperoni, in a rich, wholesome gravy encased in tender golden pastry.

The Meat Lovers pie is available for a limited time only, or while stocks last.

And remember: If it's not a Mrs Mac's ... take it back.

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Ronald McDonald House, Perth

In 1985 a group of parents with children being treated for cancer at Princess Margaret Hospital (PMH) realised the need for an accommodation facility close to the hospital. They formed the ‘Life Group’ and started their mission to raise funds to build a ‘House of Life’.

Later in 1985 Ronald McDonald House Charities (RMHC) Australia was established and the Life Group received assistance to build a House in Perth. The partnership between the House of Life and RMHC commenced.

PMH provided a block of land on York Street, Subiaco, and local community groups, individuals and local McDonald’s licensees fully funded the House with $450,000. It opened on 27 November 1990.

In 1995, due to the increasing need for more accommodation, the House was extended to include six self-contained units for families in need of long-term accommodation. There have been further upgrades and extensions to the kitchen and family area, courtyards and administration areas.

The House increased its occupancy levels in 2007 when it expanded its eligibility criteria to include families with children who were suffering other forms of serious illness as well as cancer. These days the House has 100 per cent occupancy almost every night.

In addition to the House, there are also two Ronald McDonald Family Retreats in WA – one in Bunbury and one in Jurien Bay. They provide families of seriously ill children with the opportunity to get away from the hospital and enjoy some much needed rest and relaxation time.
Shae Slater
P: (08) 9388 0944
M: 0404 151 817

Merilyn Elson

P: (08) 9442 5282
M: 0416 259 716


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